Company description 

At Pearson, our purpose is simple; to add life to a lifetime of learning. We envision a future where everyone can realize the life they imagine through learning. To achieve this, we create vibrant and enriching learning experiences designed for real-life impact. 

For over 20 years, Pearson Virtual Schools has been reimagining K-12 education with full-time virtual schools for students who want a personalized, more flexible approach to learning. Our flagship products and services include Connections Academy, US-based online public charter schools; Pearson Online Academy, a global online private school; and Pearson Connexus, our comprehensive online school program for school districts nationwide. 

The following description is intended to describe the general nature of the job that may include other duties as assumed or assigned; it is not intended to be all-inclusive or limit the duties of the position. 

Purpose of the position 

Pearson Online Academy Family Enrollment Counselors must be willing to work a Monday – Friday 9am – 6pm EST (1-hour lunch included). Working from your home office, the Family Enrollment Counselor focuses on building and maintaining positive and productive relationships with families interested in enrolling in Pearson’s private school, Pearson Online Academy. The Family Enrollment Counselor is accountable for delivering a superior customer experience by communicating the value, features, and benefits of Pearson Online Academy, while ensuring parents understand the expectations of a virtual school experience. The Family Enrollment Counselor helps families make the right enrollment decision for their child and is the first point of contact for parents as they begin their enrollment journey.  

Pearson Online Academy Enrollment Department 

The POA Enrollment department is accountable for driving sales and student enrollment, and enhancing student retention through dedicated family support from initial interest through to graduation. 

Lead-nurturing, assisting the family in the decision-making process, ensuring fit 

Facilitating communications with the school and Pearson staff as appropriate 

Facilitating tuition payments 

Relationship building, regular check-ins, and ongoing communications  

Core tasks & responsibilities 

Clearly and thoroughly explain our programs, services, tuition/course costs, and full-time, part-time, and summer school courses to determine if there is an appropriate educational opportunity that matches their interests and needs  

Nurture leads interested in a virtual school and/or a private school education 

Securely process tuition payments, apply discounts, and create and update payment plans for enrolling families 

Create and maintain detailed, accurate customer records in Salesforce and Pearson Online Classroom 

Work in focused school-specific outbound task forces to drive pipeline enrollment goals  

Support interested families via inbound calls in a phone queue setting, assisting families through the enrollment process 

Make outbound calls to families interested in enrolling in Pearson Online Academy  

Serve as an enrollment subject matter expert to families during the enrollment process  

Act as an ambassador for the school in interactions with students and families 

Act as a liaison between local schools and enrollment to resolve issues that may impede enrollment 

Remain up to date with changes in enrollment policies and guidelines and communicate changes to families 

Communicate changes in school events, policies, and guidelines through interaction with school staff and parents 

Other duties as assigned 

Qualifications 

Bachelor's degree in communications, education, sales, or a related field preferred 

Minimum 1-year direct selling experience 

Demonstrated consultative sales experience and high-volume call metrics required  

Proven experience supporting families and schools with complex enrollment requirements and/or 2+ years of demonstrated phone remote, phone-based admissions experience 

Prior experience in a phone queue a plus  

Possess an assertive, professional entrepreneurial spirit 

Familiarity with Salesforce or other CRM solution preferred  

Delivers quality enrollment conversions from inbound and outbound communication. 

Commitment to a schedule within the hours from 9am to 6pm EST Monday-Friday 

Commitment to working overtime during peak season, July-September 

Excellent oral, written, and interpersonal communication skills  

Technologically proficient (especially with Microsoft Office 365: Teams, Excel, Word, SharePoint, PowerPoint, Outlook) 

Possess a high degree of attention to detail and be able to multitask effectively 

Ability to follow explicit instructions consistently but is also able to exercise good judgment when making work-related decisions  

Must be able to work effectively as a part of a team and independently  

Must enjoy a challenging work environment that requires flexibility, self-direction, creativity, strong communication, and organizational skills 

Ability to manage stressful situations in a calm, courteous, and efficient manner 

Competencies 

Manages Complexity - Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems and successfully cultivate and nurture families in an enrollment pipeline with complex enrollment requirements.  

Situational Adaptability - Adapting approach and demeanor in real time to match the shifting demands of different situations.  

Optimizes Work Processes - Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.  

Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.  

Resourcefulness - Securing and deploying resources effectively and efficiently.  

Nimble Learning - Actively learning through experimentation when tackling new problems, using both successes and failures are learning fodder.  

Ensures Accountability - Holding self and others accountable to meet commitments.  

Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.  

Customer Focus - Building strong relationships and delivering customer-centric solutions 

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:     

Minimum full-time salary range is between $19.23 an hour.

This position is not bonus eligible, and information on benefits offered is here.

Applications will be accepted through January 15, 2026. This window may be extended depending on business needs.