Overview
We’re seeking an experienced and strategic Experience Communications Lead to shape, execute, and continuously evolving the strategy for customer-facing communications across our digital B2B ecosystem.
This role sits within the Experience Strategy & Design team and leads the Experience Communications pillar; covering transactional, lifecycle, platform-triggered, and system-based communications that are integral to customer journeys.
You’ll partner closely with CX, UX, content strategy, web editing, and product teams to ensure our customer communications are intentional, consistent, and aligned with business goals. As both a strategist and operator, you’ll guide the end-to-end planning and execution of communication experiences that reinforce trust, drive action, and enhance value at every touchpoint.
Key Responsibilities:
Strategic Leadership
Define and own the end-to-end Experience Communications strategy across email, on-platform messaging, and other outbound customer channels
Develop a scalable framework for how, when, and why we communicate with customers - aligned to journeys, product usage, and lifecycle moments
Establish clear governance standards for content, tone, branding, data usage, cadence, and performance across communication types
Collaborate across functions (CX, Product, Marketing, Legal, IT) to ensure communications are accurate, relevant, and timely
Team & Program Management
Lead and mentor the Technical Email Operations Specialist and other future communications roles
Manage the intake, prioritization, and execution of experience communication requests
Oversee email and communication tool - working with internal IT or Marketing teams to scale infrastructure, templates, and automation
Define and report on performance KPIs (delivery, engagement, opt-out, etc.) and use data to inform improvements
Execution & Alignment
Partner with Experience Operations (content strategy, SEO, web editing) to align messaging across platforms and customer journeys
Ensure coordination across CX and UX to embed customer insights into communication design
Review and approve communications for quality, clarity, consistency, and compliance
Support A/B testing, experimentation, and optimization efforts in collaboration with UX and product teams
Stay current on communication trends, tools, and regulatory changes that may impact digital touchpoints
development process
What we are looking for:
6–8 years of experience in digital communications, email strategy, or customer experience roles
Proven success designing and managing customer communication strategies at scale, ideally in a B2B environment
Strong understanding of CRM/EPR platforms (Salesforce, Oracle, etc.), and lifecycle automation concepts
Experience working in cross-functional products or Agile environments
Familiarity with technical delivery processes, QA standards, and compliance regulations (GDPR, etc.)
Exceptional written, verbal, and organizational skills
Data-literate and comfortable using metrics to drive strategy and execution
Ability to balance strategic vision with hands-on delivery
Who You Are:
A strategic thinker who brings structure to complexity and clarity to communication, with strong operational discipline and attention to detail
Customer-obsessed, systems-minded, and detail-oriented
A natural collaborator who builds strong relationships across product, engineering, and creative teams
Passionate about crafting meaningful, value-driven communication experiences at scale
Proactive, accountable, and comfortable leading initiatives in evolving environments
A natural collaborator who enjoys connecting dots across teams and functions
A customer-first leader who advocates for clear, helpful, and relevant digital experiences
Comfortable working in a fast-paced, matrixed organization undergoing transformation
Curious, proactive, and committed to continuous improvement
What is in it for you?
Full Permanent contract
Social advantages: CNSS, CIMR, Health insurance
Very good working atmosphere in a team of passionate collaborators
Work culture where you can make an impact
Working within an international organization, recognized worldwide in its sector.
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Location:MA-Casablanca, Morocco (Boulevard Al Quods)Time Type:Full timeJob Category:Business Support