Position:Experience Communications Lead

Job Description:

What You Will Be Doing

Overview

We’re seeking an experienced and strategic Experience Communications Lead to shape, execute, and continuously evolve the strategy for customer-facing communications across our digital B2B ecosystem. This role sits within the Experience Strategy & Design team and leads the Experience Communications pillar; covering transactional, lifecycle, platform-triggered, and system-based communications that are integral to the customer journey.

You’ll partner closely with CX, UX, content strategy, web editing, and product teams to ensure our customer communications are intentional, consistent, and aligned with business goals. As both a strategist and operator, you’ll guide the end-to-end planning and execution of communication experiences that reinforce trust, drive action, and enhance value at every touchpoint.

Key Responsibilities

Strategic Leadership

Define and own the end-to-end Experience Communications strategy across email, on-platform messaging, and other outbound customer channelsDevelop a scalable framework for how, when, and why we communicate with customers - aligned to journeys, product usage, and lifecycle momentsEstablish clear governance standards for content, tone, branding, data usage, cadence, and performance across communication typesCollaborate across functions (CX, Product, Marketing, Legal, IT) to ensure communications are accurate, relevant, and timely

Team & Program Management

Lead and mentor the Technical Email Operations Specialist and other future communications rolesManage the intake, prioritization, and execution of experience communication requestsOversee email and communication tooling - working with internal IT or Marketing teams to scale infrastructure, templates, and automationDefine and report on performance KPIs (delivery, engagement, opt-out, etc.) and use data to inform improvements

Execution & Alignment

Partner with Experience Operations (content strategy, SEO, web editing) to align messaging across platforms and customer journeysEnsure coordination across CX and UX to embed customer insights into communication designReview and approve communications for quality, clarity, consistency, and complianceSupport A/B testing, experimentation, and optimization efforts in collaboration with UX and product teamsStay current on communication trends, tools, and regulatory changes that may impact digital touchpointsdevelopment process

What we are looking for

What You Bring

6–8 years of experience in digital communications, email strategy, or customer experience rolesProven success designing and managing customer communication strategies at scale, ideally in a B2B environmentStrong understanding of CRM/EPR platforms (Salesforce, Oracle, etc.), and lifecycle automation conceptsExperience working in cross-functional product or Agile environmentsFamiliarity with technical delivery processes, QA standards, and compliance regulations (GDPR, etc.)Exceptional written, verbal, and organizational skillsData-literate and comfortable using metrics to drive strategy and executionAbility to balance strategic vision with hands-on delivery

Who You Are

A strategic thinker who brings structure to complexity and clarity to communicationCustomer-obsessed, systems-minded, and detail-orientedA natural collaborator who builds strong relationships across product, engineering, and creative teamsPassionate about crafting meaningful, value-driven communication experiences at scaleProactive, accountable, and comfortable leading initiatives in evolving environments

Who You Are

A strategic thinker with strong operational discipline and attention to detailA natural collaborator who enjoys connecting dots across teams and functionsA customer-first leader who advocates for clear, helpful, and relevant digital experiencesComfortable working in a fast-paced, matrixed organization undergoing transformationCurious, proactive, and committed to continuous improvement

What’s In It for You

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That is why we offer competitive financial compensation, including various compensation plans, and a solid benefits package. 

InsuranceBonusGrowth Opportunity And more!

About Arrow

Arrow Electronics, Inc. (NYSE: ARW), Arrow Electronics, Inc. (NYSE: ARW), an award-winning Fortune 154 and one of Fortune Magazine’s Most Admired Companies. Arrow guides innovation forward for over 220,000 leading technology manufacturers and service providers. With 2024 sales of USD $27.9 billion, Arrow develops technology solutions that improve business and daily life. Our broad portfolio that spans the entire technology landscape helps customers create, make and manage forward-thinking products that make the benefits of technology accessible to as many people as possible. Learn more at www.arrow.com.
Our strategic direction of guiding innovation forward is expressed as Five Years Out, a way of thinking about the tangible future to bridge the gap between what's possible and the practical technologies to make it happen. Learn more at https://www.fiveyearsout.com/. 
For more job opportunities, please visit https://careers.arrow.com/us/en.

Location:IN-KA-Bangalore, India

Time Type:Full time

Job Category:Business Support