REQ13298 Executive, Digital Marketing & CRM (Open)

POSITION SUMMARY:

The Executive, Digital Marketing & CRM plays a key role in managing & optimizing content on the website and other online platforms, supporting digital marketing campaigns, and managing CRM-campaigns (Customer Relationship Management). This position ensures seamless communication and engagement, leveraging a blend of creativity, technical expertise, and data-driven strategies to enhance digital presence and strengthen brand visibility.

PRIMARY RESPONSIBILITIES:

Digital Marketing & Website Content Management:

Upload and manage content (text, images, videos, promotions, etc.) across our websites using a Content Management System (CMS).Ensure all website content is engaging, accurate, up to date and aligned with our brand messaging.Collaborate with internal teams to implement scheduled content updates for seasonal promotions, special events, and offers to align marketing efforts with business objectives.Manage and maintain content across other online platforms, including Digital Signs, Melsuite, IPTV, ResDiary etc.Optimise content for search engines and track performance metrics to refine marketing strategies.

Email & SMS Marketing (CRM):

Manage all online & offline marketing opt-in channels (e.g., website, hotel check-in) across the resort in a GDPR-compliant mannerGrow the opt-in database and segment Email Lists based on user data and behaviour.Create, execute, and analyse Email and SMS-campaigns (CRM) to enhance customer engagement and drive conversions, including Monthly Newsletters, Pre-Arrival Emails, Post-Stay Emails, and ad-hoc promotional emails.Develop and oversee email marketing schedules to ensure timely and relevant content distribution.Track email performance metrics such as open rates, click-through rates, conversions, revenue, and perform data-driven optimisations.Work in partnership with designers and copywriters to optimise structured Email and SMS creative templates based on best practices.Ensure Emails and SMS-messages adhere to Email/SMS Marketing best practices and legal regulations, such as GDPR.

QUALIFICATIONS:

Experience

At least 3 years of experience in Digital Marketing, Email Marketing, or Content Management.Strong understanding of market trends and consumer behaviour.Experience working with Email Marketing/CRM-platforms, Content Management Systems (CMS), and digital analytics tools.

Education

Relevant tertiary qualifications in Marketing, Communications, Business, Digital Media, or a related field.

Skills / Competencies

Proficiency in Email Marketing/CRM tools, platforms (e.g., MailChimp, HubSpot).Knowledge of SEO, Google Analytics, and Digital Advertising.Experience using Content Management systems (CMS) such as WordPress, Drupal or a similar platform will be considered an advantage.Basic understanding of HTML and CSS for formatting and troubleshooting content issues will be considered an advantage.Strong technical aptitude with the ability to quickly learn and understand new systems.Analytical mind-set with the ability to interpret data, perform A/B testing and make data driven decisions.Strong time management and organisational skills with the ability to manage multiple projects and accounts simultaneously without compromising quality.Excellent verbal and written communication in both Greek and English languages to convey requirements and expectations clearly.Strong attention to detail and the ability to work accurately under pressure.

PERSONAL COMPETENCIES:

Creativity in content creation and campaign development.Detail-oriented with strong project management abilities.Achieves agreed objectives and accepts accountability for results.Ability to provide constructive feedback to Marketing teams for optimal outcomes.Displays a high commitment to delivering results.Excellent time management and organisational skills.Ability to work in a team and autonomously.Takes directions and feedback in a constructive manner.Displays the highest level of integrity and maintains discretion.