Reports To: Manager, Biddable

Function: Media Management & Delivery

Location: Hong Kong

 

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

 

Role Summary and Impact

WPP Media Hong Kong is seeking an Executive, Biddable to join our Media Management & Delivery team. In this role, you will support the activation and execution of dynamic biddable media campaigns. This is a foundational role where you will gain hands-on experience with major advertising platforms, develop your analytical skills by working with campaign data, and collaborate with a team of experienced professionals. You will be instrumental in supporting the delivery of high-value, innovative solutions for our clients.

 

Core Responsibilities:

Campaign Execution: Assist in the implementation and optimization of biddable media campaigns across key platforms (e.g., Google Ads, Meta platforms, Amazon), ensuring adherence to client objectives and KPIs.

Data Analysis & Reporting: Support the team in data collection, organization, and analysis to track campaign performance. Assist in the preparation of regular performance reports, highlighting key insights and recommendations.

Campaign Optimization: Contribute to campaign optimization efforts by analyzing data, identifying trends, and proposing actionable recommendations to improve effectiveness.

Platform Expertise: Develop and maintain a strong understanding of major biddable platforms, their functionalities, and industry best practices.

Process Compliance: Ensure adherence to all finance processes, WPP Media policies, and operational procedures.

Client Support: Assist in client communication, providing updates, and addressing inquiries in a professional and timely manner.

Team Collaboration: Work effectively with other teams (e.g. analytics, strategy, clients) to support the delivery of integrated solutions for clients and actively contribute to team discussions and knowledge sharing.

 

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

 

Required Skills & Experience:

Bachelor's degree in Marketing, Advertising, Business, or a related field. 0-1 year of experience in digital marketing or a related field. A strong, demonstrable interest in biddable media and the digital advertising landscape. Basic understanding of biddable platforms and their core mechanisms. Strong analytical mindset with good problem-solving skills. Excellent organizational and project management skills, with the ability to manage multiple tasks effectively. Fluency in spoken and written English, Cantonese, and Mandarin.

 

Desired Skills & Experience:

Familiarity with biddable media or digital advertising platforms. Knowledge of WPP Media brands and capabilities.

 

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require flexibility, please discuss this with the hiring team during the interview process.