Charlotte, North Carolina, USA
2 days ago
Events Specialist

The Event Specialist will coordinate all assigned corporate, store, community, social selling lives and merchant-driven promotional programs, with a focus on promotional events executed in stores. This role will manage and maintain budgets, vendor and partner relations for each event. This role will need to work closely with marketing teams to execute the most efficient and effective promotional events to support the marketing calendar of events. Roles mission is to drive sales, conversion and brand engagement through strategically designed experiences that elevate the customer journey and deliver measurable business outcomes

Research, plan and execute special events that drive traffic, communicate brand to customers and increase sales. Support social selling lives and vendor requests as needed.

Hiring and management of event vendors. Negotiate between various vendors and price points to stay in line with budget.

Partner with internal legal team to execute and negotiate vendor contracts

Support building store facing messages and directives for event and social selling initiatives

Work independently to develop working plan to deliver executed details on time and on budget

Problem solve roadblocks or delays to ensure an on-time and flawless execution of events

Exchange the below with Store event manager

Work diligently with store event manager to develop and create documents to communicate event information to stores and management, utilizing existing corporate resources and creating new tools to streamline store communications processes.

Schedule special event conference calls to plan and review events with key players – merchants, vendors, store teams, etc.

Organize and request support materials for all events: coupons, signs, social media needs, email, flyers, postcards, call lists, event supplies, etc.

Analyze event results and ROI and develop budgets based on past sales and events. Document and share results with leadership to demonstrate effectiveness of store events.

Work with the communications department and public relations team and agency on coordinating press releases related to in-store special events or corporate promotions. Create events that tell an intriguing press-worthy story to customers and share that story.

Understand and maintain the special events budget and work within set guidelines established by department manager

Ensure vendor payments by processing all invoices for assigned events in a timely manner

Regularly update budget status for assigned projects!!Provide month end budget accruals, meeting established deadlines

Perform any additional events and/or tasks assigned by your manager

WORK EXPERIENCE

1-3 years of events planning and execution experience required

KNOWLEDGE, SKILLS & ABILITIES

Problem-solving skills

PC skills – Microsoft Access, Excel, PowerPoint, Word

Organizational and time management skills

Strong verbal and written communication skills

Ability to communicate effectively both oral and written

Ability to meet deadlines

Proven ability to effectively plan and execute medium to large scale events

TRAVEL REQUIREMENTS

Estimated Amount

Travel and store time approximately 40%-50%; travel to all major events and grand openings and live events

Accessibility Guidelines:

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We are an Equal Opportunity Employer:

Belk is an equal-opportunity employer committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, sex, gender identity, sexual orientation, hair style, hair texture, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, genetic information, military/veteran status, or any other basis prohibited by law.

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