Based in Birmingham, Alabama, Eventive Sports (ES) is the industry leader in dedicated sports event management. Established in 1995 by Ronald Bruno and Gene Hallman, Eventive Sports quickly set itself apart in service to the pros who play the game, the sponsors who make it all possible, and the consumers purchasing tickets. We are a team of dedicated professionals with expertise in all aspects of event management, marketing, and operations. In January of 2024, Eventive Sports was acquired by Troon, the world’s largest golf-related hospitality service company.

Eventive Sports conducts the Regions Tradition, which is 1 of 5 the majors on the PGA TOUR Champions and is held each spring at Greystone Golf & Country Club. Collectively, the PGA TOUR Champions has the most recognizable and accomplished players in the game, with many of its members in the World Golf Hall of Fame competing regularly in its events.

ES’s motorsports division, Zoom Motorsports, is the exclusive promoter and event management team for the world-renowned Barber Motorsports Park in Birmingham. Zoom hosts many notable events at the Barber Motorsports Park including the Children’s of Alabama Indy Grand Prix and the Barber Vintage Festival. Bruno Hospitality, ES’s leading full-service catering company, is located at and serves as the exclusive caterer for the Barber Motorsports Park and Barber Vintage Motorsports Museum.

You can find additional company information as well as event-specific information on our website at Sports Event Management Based in Birmingham, AL | Eventive Sports

Duties may include, but not be limited to the following:
•Assist Senior Event Manager and Event Director with a wide variety of event duties
•Assist with the planning and implementation of the Regions Tradition and Children’s of Alabama Indy Grand Prix volunteer programs
•Other events such Superbikes at Barber UFL game day
•Volunteer recruitment for local events
•Provide assistance with volunteer questions and communications
•Produce bi-monthly email newsletters
•Responsible for volunteer uniform distribution
•Sponsor activation and fulfillment for volunteer program partners
•Volunteer Headquarters operational set-up and break down
•Regions Tradition marshal program recruitment
•Assist with the Racing for Children’s charity dinner
•Other ancillary events as needed
•Other general administrative and operational tasks as needed to prepare for and support events

Abilities, Skills and Knowledge:
•Ability to multi-task in a fast-paced team environment
•Excellent people and organizational skills
•Self-motivated and resourceful team player with the ability to work independently
•Excellent verbal and written communication skills
•Computer skills are mandatory
•Ability to meet stringent deadlines and work under pressure
•Ability to lift heavy boxes
•Ability to be on your feet for extended periods of time

Expected Hours:
•Hours during internship are expected to be approximately 20-40 hours/week initially but may vary. Anticipate an average of 60 hours/week during events. Hours will decrease post event.
•Must be able to work extended hours including nights and weekends as event approaches and during event. Most work hours will be in a typical office environment at the company’s headquarters in Birmingham, AL. Working outside and on-site during events should be expected.
•Major event dates during intern term are: USFL (4/15 - 7/3), Indy Grand Prix (3/27 – 3/29/26), Regions Tradition (4/29 – 5/03/26), MotoAmerica Superbikes at Alabama (5/15 - 5/17/26)