Enterprise Marketing Manager
Meta
**Summary:**
We are seeking an experienced and results-oriented Enterprise Marketing Manager to drive marketing efforts for Meta’s enterprise solutions, including WhatsApp Business Messaging and Business AI. In this role, you will be responsible for developing and executing comprehensive marketing strategies that engage with executive-level audiences and drive the successful implementation of integrated marketing programs. You will play a key role in shaping our brand perception among enterprise clients and contribute directly to revenue growth. You are excited about the potential of AI and messaging to transform business communication and customer experiences.
**Required Skills:**
Enterprise Marketing Manager Responsibilities:
1. Strategic Planning: Develop and refine marketing strategies specifically designed to engage and influence C-suite and executive decision-makers within large enterprise organizations
2. Program Management: Lead the end-to-end planning, development, and execution of integrated marketing programs, including but not limited to, executive events, thought leadership content, account-based marketing (ABM) initiatives, and strategic digital campaigns
3. Content Development: Collaborate with internal subject matter experts, product teams, and external agencies to create high-impact marketing collateral tailored for executive audiences, such as whitepapers, executive briefs, case studies, and presentations
4. Cross-Functional Collaboration: Partner closely with sales leadership, product management, and other marketing teams to ensure alignment of marketing efforts with business objectives and sales enablement needs
5. Performance Measurement: Define key performance indicators (KPIs) and regularly track, analyze, and report on the effectiveness of enterprise marketing programs, identifying areas for optimization and continuous improvement
6. Market Intelligence: Stay abreast of industry trends, competitive landscapes, and emerging technologies relevant to enterprise marketing and executive engagement
7. Stakeholder Communication: Present marketing strategies, program plans, and performance results to internal stakeholders, including leadership
**Minimum Qualifications:**
Minimum Qualifications:
8. Bachelor's degree in Marketing, Business Administration, or a related field
9. 5+ years of progressive experience in B2B marketing, with a significant focus on enterprise marketing and executive engagement
10. Proven track record of developing and executing successful integrated marketing programs that drive pipeline and revenue
11. Understanding of the enterprise sales cycle and the unique challenges of marketing to large organizations
12. Experience crafting compelling narratives for executive audiences
13. Project management skills, with the experience to manage multiple complex initiatives simultaneously
14. Proven collaborator in a fast-paced, cross-functional environment
15. Experience of working on issues that may not be clearly defined and require strategy, direction, analysis of situations and conceptual thinking
**Preferred Qualifications:**
Preferred Qualifications:
16. MBA
17. Experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo) and CRM systems (e.g., Salesforce)
**Public Compensation:**
$122,000/year to $176,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
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