Location: Appleton, WI
Employment Type: Full-Time | Onsite
Fleet Farm is seeking a detail-driven and data-savvy Email & SMS Marketing Analyst to join our onsite Marketing team. In this high-impact role, you’ll take the lead in analyzing and optimizing our digital communication strategies—ensuring every message we send is timely, relevant, and performance-driven. If you're passionate about turning numbers into narratives and insights into action, this is the role for you.
What You’ll Do:Optimize Campaigns: Monitor and analyze performance metrics for email and SMS campaigns—including CTR, conversion, and unsubscribe rates—to continuously improve outcomes.
Turn Data into Strategy: Use tools like Google Analytics, and platform dashboards to uncover trends and deliver strategic recommendations to boost engagement and ROI.
Audience Targeting: Develop and refine segmentation and personalization strategies to ensure content reaches the right customer at the right time.
A/B Testing: Test subject lines, messaging, timing, and creative to discover what resonates best with our audience.
Insightful Reporting: Build clear, compelling reports and dashboards to communicate key takeaways to stakeholders across the business.
Ensure Compliance: Monitor and manage adherence to regulations like CAN-SPAM, TCPA, and GDPR.
Collaborate Cross-Functionally: Partner with content creators, designers, and marketing strategists to align messaging with brand objectives.
Platform Management: Execute and track campaigns using tools such as Listrak, Mailchimp, HubSpot, Klaviyo, or Twilio.
Understand the Customer: Analyze customer behavior and feedback to refine communication strategies and elevate customer experience.
What You Bring to the Table:Education: Bachelor’s degree in Marketing, Business, Data Analytics, Statistics, or a related field.
Experience:
2+ years in email/SMS marketing analytics or digital marketing.
Hands-on experience with data analytics tools (e.g., Google Analytics).
Familiarity with leading email/SMS platforms.
Skills:
Strong analytical and critical thinking abilities.
Proficiency in data visualization and reporting tools.
Knowledge of digital marketing best practices and compliance standards.
Excellent written and verbal communication skills.
Strong organizational skills with attention to detail.
Bonus Points:
Basic knowledge of HTML/CSS for email customization.
Certifications in platforms like Google Analytics or HubSpot.
Why You'll Love Working Here:At Fleet Farm, we believe in rolling up our sleeves and working together to create meaningful customer experiences. As part of our onsite marketing team, you'll be surrounded by passionate professionals, have direct access to key decision-makers, and see your insights drive real business results. Whether it’s your next career move or the one that defines your path—we’re here to grow with you.
Apply today and bring your analytical edge to one of the most trusted names in retail.
Fleet Farm is an Equal Employment Opportunity Employer and gives all applicants for employment equal consideration regardless of race, color, sex, gender, ethnicity, religious creed or belief, national origin, ancestry, age, physical or mental disability, sexual orientation, genetic information, citizenship status, military or veteran status, pregnancy, or any other status protected by federal, state or local law. Upon request and consistent with applicable laws, Fleet Farm will provide reasonable accommodations to individuals with disabilities who need an accommodation to fully participate in the application process.