Email Marketing Developer
Kforce
Korce has a client in Doral, FL that is seeking an Email Marketing Developer.
Summary:
The Email Marketing developer is responsible for including coding emails using HTML, CSS, AMPscript, conducting rendering testing across email clients and mobile devices, as well as some light work on design modification and image creation. This role requires on end-to-end knowledge of email set up, from querying the data to create segments to developing a best-in-class email to QA & deployment. This role also requires strong analytical skills and problem-solving capabilities, working knowledge of Figma/Adobe Creative Suite (Photoshop, Dreamweaver), experience executing complex email campaigns in Salesforce Marketing Cloud and experience with queries/SQL.
Essential Functions:
* Code multi-device optimized emails using HTML and able to map data using AMPscript; This includes the proofing and testing of the creative content for accuracy to meet and exceed email standards; Then schedule and launch them
* Implementation of campaigns encompasses interpreting creative mockups into code, maintenance/optimization of existing content, and adherence to performance/best practice guidelines
* Use SQL to write queries used to split the data into segments; This requires, defining data requirements, collaboration with the business intelligence team to make sure the data coming through is formatted correctly and has all the values needed for segmentation/personalization
* Develop and maintain dynamic content libraries and assign them to customer attributes through coding within the ESP and coordination with our data partners; This may involve using multiple look-up tables within the ESP and dynamic set ups in MovableInk
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