At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.
And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.
So if you believe in inspiring a better future, read on.
About the Role
Drive the funnel strategy for AIA Elite Academy to build a sustainable pipeline of quality recruits, while executing performance management initiatives to support and enhance the performance of Quality Recruits through the AIA Elite Academy Program, in alignment with the Company’s strategic pillars and business objectives.Job Responsibilities:
Pipeline Management
Develop and implement a comprehensive funnel strategy to build a sustainable pipeline, ensuring alignment with recruitment targets.Strengthen the go-to-market strategy of the Sales team (Elite PIC) by:Organizing and facilitating regular engagement and communication sessions.Coordinating with internal stakeholders to provide necessary support.Monitoring and reviewing the progress and effectiveness of Elite Recruiters.Enhance brand visibility through strategic digital marketing efforts:Collaborate with the Marketing team to ensure brand compliance across all content.Oversee and manage consistent “always-on” content across social media platforms.Monitor social media interactions to address negative comments and redirect inquiries to the appropriate PIC.Track and ensure timely distribution of social media leads.Co-develop testimonial content and coordinate video shoots with marketing agencies.Oversee and manage the coding process for recruits.Design and enforce selection criteria to ensure quality intake.Analyze pipeline data to evaluate conversion ratios and identify areas for improvement; collaborate with the Sales team to implement action plans.Respond to system changes by managing change communication to all impacted stakeholders.Perform additional duties as assigned by the Head of Department to support operational needs.Performance Management
Drive key strategic initiatives to monitor and enhance the performance, training, and development of Elite Academy participants.Align with cross-functional teams to optimize overall productivity of the Elite channel.Ensure accuracy of training and supervision reports to facilitate timely bonus payouts.Consolidate and manage nationwide appeals to prevent delays in bonus or commission disbursements.Track and manage the Leaders Watchlist, working closely with the Sales team to improve Elite retention.Monitor the quality of SBSG by coordinating with the Sales team to ensure proper execution of the 8-step Reporting Process during Parents Day.Provide strategic advisory support to the Sales team in refining their go-to-market strategies.Generate ad-hoc reports to support targeted interventions for underperforming agencies.Ensure timely and accurate communication to Elites and Recruiters across appropriate platforms (e.g., welcome emails, onboarding, events).Continuously monitor and improve processes for more effective tracking and reporting.Manage change communication in response to system updates, ensuring smooth transitions for all stakeholders.Job Requirements:
Bachelor’s Degree from a reputable University in any field.Minimum 5 years of relevant working experience in Sales & Marketing, preferably from the Insurance industry.Experience in dealing with Agency Distribution & Recruitment.Independent and possesses good analytical and problem-solving skills.Comfortable in doing Public Speaking or Presentation.Possesses own transport and able to travel inter-state for work.Experience in Digital & Business Intelligence will be an added advantage.Experience in Digital Marketing and content creation will be an added advantage.Excellent proficiency in MS Office Word, Excel & PowerPoint.#LI-DNI
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
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