Who we are lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team

The Digital Team is at the forefront of establishing lululemon across APAC. We aim to provide a world class digital experience online for our guests (across all platforms), helping to inspire and enable them to live a life they love through rich content, amazing experiences, and great product. We love strategic, resourceful, and innovative people that excel at operations recognizing business needs, collaborating, and initiating action. Reporting directly to the Asia Ecommerce Manager based in Hong Kong, the Ecommerce Campaign Specialist plays a vital role in elevating the online guest journey and driving conversion by managing content and product presentation on the .JP brand site. This role will be based in our Tokyo office and will work in close collaboration with the Japan Ecommerce Lead to ensure seamless execution of campaigns, content planning, and performance optimization.

Summary of the role

Priority:

Plan and execute content for the .JP brand site in alignment with business needs.Analyze .JP brand sales performance, considering product sales, website metrics, and local trends, and take appropriate actions.

Key:

Work efficiently with cross-functional partners locally 

Skills:

Must have – strong marketing sense to provide insights and suggestions on content creationPlus – Basic or intermediate Analytical skills using Power BI and/or Adobe Analytics / GA4
A day in the life 

Content and Experience Planning:

Maintain and update the Japan ecommerce campaign calendar for weekly website content update and key campaigns with inputs from the Ecommerce Manager, Ecommerce Lead and other stakeholders.Assist in planning on-site content refreshes, including weekly updates and key campaigns aligned with business goals.Support the execution of content strategies that enhance user experience and drive traffic and conversions.

Weekly Website Content Update:

Coordinate with designers and copywriters to develop visual assets and translated copies, ensuring timely delivery and alignment with brand guidelines.Assist in implementing visual merchandising strategies in collaboration with the Asia digital operations team.Upload and QA site content, ensuring accuracy of assets, links, product availability, and overall user experience.

Reporting and Market Research:

Produce reports with actionable recommendations based on sales data, site metrics, market trends and other related data to improve conversion rate and drive revenue growth. Reports will be generated weekly or as requested.

Qualifications:Fluency in English and Japanese (both written and spoken).2-5 years of experience in e-commerce or related fields; experience in an advertising agency or web design agency (Digital Marketing) is also welcome.Background in e-commerce campaigns, website merchandising and experience with the Salesforce Commerce Cloud (SFCC) is a plus.Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.Experience working within a global teamAttention to details and organised Ability to multi-task and manage various campaigns simultaneously Excellent communication skills to collaborate with all cross-functional teams from different working locations (Japan, APAC, North America). Fosters positive behaviour that encourages others to work with them. Easy to work with and builds trust among team members. Possesses a “get-it-done” attitude along with both structured and unstructured planning and team management skills. Ability to take ownership and being the main point of contact for all Japan related Ecommerce mattersCreates and maintains appropriate environment for candid, straight talk within a trusting and safe team environment. 

Must haves:Acknowledges the presence of choice in every moment and takes personal responsibility for their life.Possesses an entrepreneurial spirit and continuously innovates to achieve great results. Communicates with honesty and kindness, and creates the space for others to do the same. Leads with courage, knowing the possibility of greatness is bigger than the fear of failure. Fosters connection by putting people first and building trusting relationships. Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously. 
Beyond the Paycheck (Benefits & Perks) At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.  
Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice. 
Learn more about what it's like working for lululemon in our Asia-Pacific markets: 
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