Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Key Responsibilities

Responsible for the strategic execution of the eCommerce strategy that achieve volume, market share and profit objectives in line with the overall business priorities.Drive brand awareness and profitability through effective execution along the digital path to purchaseSupport Abbott Nutrition’s brand strategy by optimizing volume, market share, spending and partnerships in collaboration with the Commercial, Brand Marketing, and Shopper Insight teams and agenciesLead and implement the local market eCommerce strategy in partnership with the sales & marketing teams to maximize sales through all the relevant eCommerce channelsAlign Customer and Brand strategies/objectives to identify key business opportunities. Ensure eCommerce plans are integrated into annual Integrated Business Planning Process and Retail Joint Business PlanningEnsure that ANI is over indexed in the eCommerce channels as compared to relevant retail market shares.Serve as a liaison between Sales, Marketing, distribution, and analytics by sharing knowledge cross functionally to align and coordinate eCommerce activities with sales and marketing plansWork with the Brand teams to understand brand objectives, strategies and consumer insights ensuring consistent messaging and brand representation online.Develop Customer specific business building programs in partnership with Sales & Marketing teams and oversee the execution of annual customer marketing calendar.Employ strong analytical ability to evaluate end-to-end customer and consumer experiences across digital touch pointsEnsure product content is compliant with basic and enhanced standards including establishing A+ content for Abbott products on e-retailers and basic/enhanced content on targeted sites. Work with the CRM team to leverage both Abbott and e-retailer CRM assets to drive business.Define appropriate forecast model, analyze historical data and assumptions for generating baseline.Define demand drivers, sources of data and causal relationshipsWork with Sales, Marketing, Supply, and platform partners to build promotions and other ecommerce specific activities into the forecast.Manage budget, operational cost and agency/partner investments for all eCommerce related activities.Source, build relationships and manage contracts with platform partners and agenciesWork with Sales, Marketing, Supply, and platform partners to build promotions and other ecommerce specific activities into the forecast.Manage budget, operational cost and agency/partner investments for all eCommerce related activities.Source, build relationships and manage contracts with platform partners and agenciesImplement a measurement framework and tracking system to monitor ecommerce sales, share and operational costs.Leverage eCommerce data to provide inputs to both Affiliates and Area teams regarding ROI measurement, KPIs tracking, etc.Collaborate with sales to support product positioning and branding initiativesWork with wholesalers, distributors, and retailers to adopt optimal cost structure and establish cost control mechanismsDrive eCommerce skills development, knowledge and competence throughout the team to effectively execute ecommerce activities and gain competitive advantage.Identify and share best practices locally and to the area, including working with e-retailers and counterparts in the market to bring best in class understanding of managing the eCommerce channel for Abbott categories.

Requirements

Bachelor’s degree in marketing/business or related disciplines. Minimum 7 years of experience in marketing, preferably in nutrition/FMCG/healthcare/wellness.Experience in eCommerce leadership roleStrong analytical and customer insight skills.Highly creative in identifying target audiences and devising digital campaigns that engage, inform, and motivate. Proficient in marketing research and statistical analysis and confidence in handling large datasetsComfort with complexity, critical thinking and problem-solving (mental agility)Solid knowledge of digital marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)Strong storytelling and presentation skillsWorking collaboratively with cross-functional partners (Supply, Analytics) to optimize execution of omni-channel campaignsAct as owners of the business by driving market share wins and maximising net sales growth and margin expansionOwns the operating budget of the region, ROI analysis, capital gains and losses, investments and territory budgetsAnalyzes channel performance and revenue holistically to maximize total regional profitabilityAct as owners of the business by driving market share wins and maximising net sales growth and margin expansionCombine qualitative (e.g., behavioural, attitudinal, psychological, cultural) quantitative data (e.g., big data, analytics), customer, and market information to guide content development and drive demand creationEmploy on-going data analysis to evaluate the effectiveness of content across channels, platforms, and audiences to promote lead generationDevelop target content that leverages platform (digital vs traditional) strengths to drive customer interest.