GENERAL ROLE

 

E-Visual Merchandiser leads success of digital communication and digital business of Hermès Korea by managing E-VM strategy for Hermes.com. He/She will report to Senior Digital & CRC Manager who leads the vision of Hermès digital and oversees the entire e-business in Korea.

 

 

MAJOR RESPONSIBILITIES

 

1. BUILD E-VM STRATEGY FOR HERMES.COM

Build E-VM strategies for Hermes.com, the window to the brandMerchandise the product grids considering group guidelines, commercial priorities, and allowing an intuitive and fluid navigation for usersDeliver the E-VM guideline of all categories to achieve the goal set in the strategyDefine cross-selling propositionsOptimize the on-site search resultsImprove digital customer journey by analysing E-VM KPIs

 

 

2. MANAGE DIGITAL COMMUNICATION

Coordinate the homepage calendar with Paris HQ and local communication teams, and ensure consistency between editorial content and online product offerDefine local editorial needs and coordinate the creation in collaboration with the communication teamCoordinate the emailing campaigns with Paris HQAnalyse the ROI of digital campaigns

 

 

3. DEVELOP DIGITAL ASSETS

Validate translated texts to be displayed on Hermes.com and define online terms of the brandManage all the content and texts on h.com, including legal noticesIssue JIRA tickets to correct digital asset issues to improve the excellence of the window

 

 

SKILL & KNOWLEDGE

 

In Digital or retail visual merchandising skills:

Mature visual merchandising skills with both branding and commercial mindset 

Capable of understanding and analysing data related to visual merchandising

 

Digital knowledge:

Web Analytics tools (Google Analytics)Fred HopperKnowledge and interest in digital design is preferred but not required

 

REQUIREMENTS & CAPABILITIES

Minimum 6-year experience in VM position in the fashion or e-commerce industryArt and design major is preferredExperience in international luxury brand is preferredHigh sensitivity in beauty and art Strong interest in digitalLuxury and fashion trends knowledge and interest Self-motivatedTeam player with humble spirit Good communication skills Ability to work under pressureHighly organized with exceptional attention to detailFluent Korean and Business English are mandatory / French optional