Major Responsibilities

Study & recommend eCommerce strategy & initiatives to achieve the marketing objectivesKeep abreast with the latest trend in the online/e-commerce channel. Keep close contact and good relationship with key people at B2C partners to understand their latest strategy and tacticsBased on the solid analysis to come out the clear strategies and initiatives to drive incremental in e-CommerceWork with product managers to make sure eCommerce initiatives compliance with brand communication guidelines and strategies, at the same time to increase iWOM and brand popularityDevelop brand activation strategy, plan & design on line campaign, achieve sales goalWork closely with brand team, commercial team, e-tailers and agencies to plan on line marketing activitiesDevelop & implement brand exposure plan to secure sufficient traffic with integrated digital & other resourcesAchieve sales goalManage key relationship internally within brand team & sales team to strategically allocate resources to drive incremental on line

Minimum Education Required

University degree and above. Fluent in Mandarin & English (both speaking & writing)

Minimum Experience Required:

More than 5 years experience in marketing or sales, with at least 1 years in e-Commerce or retail