Shanghai, CHN
1 day ago
E-Commerce Marketing Executive
**Major Responsibilities** + Study & recommend eCommerce strategy & initiatives to achieve the marketing objectives + Keep abreast with the latest trend in the online/e-commerce channel. Keep close contact and good relationship with key people at B2C partners to understand their latest strategy and tactics + Based on the solid analysis to come out the clear strategies and initiatives to drive incremental in e-Commerce + Work with product managers to make sure eCommerce initiatives compliance with brand communication guidelines and strategies, at the same time to increase iWOM and brand popularity + Develop brand activation strategy, plan & design on line campaign, achieve sales goal + Work closely with brand team, commercial team, e-tailers and agencies to plan on line marketing activities + Develop & implement brand exposure plan to secure sufficient traffic with integrated digital & other resources + Achieve sales goal + Manage key relationship internally within brand team & sales team to strategically allocate resources to drive incremental on line **Minimum Education Required** + University degree and above. Fluent in Mandarin & English (both speaking & writing) **Minimum Experience** **Required:** + More than 5 years experience in marketing or sales, with at least 1 years in e-Commerce or retail An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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