About the role

We’re looking for a Superstar to join our Korea Dream Team as E-Commerce Manager. HE/SHE will be responsible for accelerating Charlotte Tilbury’s online business and building strong brand presence across key e-commerce platforms. Reporting to the Head of Marketing & Communications, this role will define sales targets, manage platform strategies, and lead NPD launch campaigns while maximising retailer relationships and performance marketing efficiency.

This is a role for a data-driven, commercially minded individual with 5–7 years’ e-commerce experience in the beauty, luxury, or FMCG sector.

As an E-commerce Manager, Korea you will

Lead 360 Marketing Strategy Drive E-Commerce Growth

Drive E-Commerce Growth

-        Set sales targets per vertical and core product category across major platforms, by developing and executing monthly promotion calendars to achieve growth objectives. Build and manage e-commerce sampling and GWP plans to drive trial and conversion.

-        Build NPD launch calendar for all e-commerce channels, and plan and execute platform-specific campaigns for NPD in collaboration with retailers to maximize visibility, traffic, and conversion during key launches.

Performance Marketing & Data Analytics

-        Develop and operate performance marketing campaigns (search, display, social, retargeting, affiliates); direct operation experience is strongly preferred.

-        Collect and analyse platform data, including Naver Store, to extract insights and optimise campaigns. 

Retailer & Cross-Functional Collaboration

-        Build and strengthen relationships with major e-commerce retailers, negotiating and maximising support.  

-        Collaborate with marketing, PR, education, and finance teams to ensure consistent campaign execution and budget alignment.  

-        Safeguard brand consistency across all digital touchpoints, aligned with global guidelines.

Omnichannel Activation

Create Integrated Omnichannel campaigns

-        Partner with offline retail to create integrated omnichannel campaigns.

-        Work closely with CRM teams to develop personalised targeting, loyalty, and retention strategies.

 

Who you will work with

·        Reporting into Head of Marketing and Communication, KOREA