as E-COM Lead, You contribute to digital profitable growth, playing a critical role in optimising the digital shopping experience for our customers in the sales markets.  

You are responsible for the day-to-day planning and execution of the product exposure of our owned digital transactional channels (.com & app). 

Conducting analysis to understand current trends, search insights, customer behaviour and inventory availability, you ensure an experience that delivers on both commercial performance and brand perception.  

You work closely with various functions, including Omni Merchandising and Customer Activation & Marketing, to drive omni sales performance while delivering a seamless, relevant shopping journey.

WHAT YOU DO

Product exposure planning, analysis, and execution 

Day-to-day planning and execution of product exposure (and associated content) within your department page/s on .com and app to secure both commercial performance and brand perception. 

Secure and drive publishing of content in line with daily commercial customer plan as well as ad hoc adjustments as needed to secure optimal performance. 

Execution and optimisation of product ranking based on analysis and understanding of current trends, customer behaviour, and inventory availability as well as commercial packs. 

Optimisation of navigational entries based on performance and customer behaviour in line with overall product exposure strategy. 

Optimization of internal search including addition of synonyms and creation of relevant search landing pages. 

Execution of deals & discount activities, optimization of execution through content publishing and exposure tactics 

Extract data using Sequel (SQL) and translate those into actionable insights and hypotheses.  

Stay updated on fashion industry trends, customer preferences, and competitive activities to adjust site merchandising activities accordingly.  

Utilize new tools and capabilities as part of constantly evolving best practices, and proactively make recommendations for continuous improvement.    

Collaboration 

Work closely with Experience Leads to secure overall digital experience that optimized for overall growth and brand perception.  

Collaborate with other E-com leads to secure cross-department experience and capitalize on cross-merchandising opportunities to drive average order value and customer lifetime value. 

Work together with Experience Lead and Customer Activation & Marketing team to align campaigns and activations to capitalize on recent trends and insights.  

Provide insights and feedback to regional/sales market Omni Merch team to guide product strategy and to regional/sales market CAM team to guide customer strategy.  

WHO YOU ARE 

You have a strong e-commerce background with proven results in driving digital commercial growth and expertise in online visual merchandising.  

You are data driven, with strong analytical capabilities and ability to synthesize data into insights and tangible actions.  

You are interested in fashion retail and market trends, enabling you to make informed decisions on product placement. 

You have a strong salesmanship drive with an understanding of how drive sales through optimized experiences. 

You have clear communication and collaboration skills that enable you to work closely and effectively with a cross-functional team. 

Education 

University Degree, preferably in Business, Economics or E-commerce 

Skills 

Experienced within eComm with understanding of the total digital ecosystem and its synergies. 

In depth knowledge of fashion retail and keen understanding of regional market trends and consumer preferences. 

Strong analytical skills, including ability to interpret sales data, search trends, and web analytics to make informed decisions on product exposure. 

Commercial salesmanship with drive to achieve results and hit goals. 

Proficiency in site merchandising principles, able to create appealing and performing experience online. 

Expertise in eCommerce platforms and content management systems to manage product listings and website content effectively. 

Effective communication and collaboration skills to work with cross-functional teams. 

Strategic mindset with ability to both execute and develop way of working to align with sales and brand goals. 

Attention to detail to ensure accurate and seamless shopping experience. 

Growth mindset and adaptable, with ability to stay updated on industry trends and technology advancements. 

Ability to work independently and be self-motivated while working tightly as a part of a team.   

Proactive, curious and innovative approach to problem solving with a constant improvement mindset. 

Experience 

2+ years experience in eCommerce roles in the fashion retail industry with demonstrated ability to drive commercial business by working with our product and customer experience. 

Proven ability to translate data and analysis into concrete actions and hypotheses that lead to commercial results. 

Ability to work with data enablement platforms and querying languages (SQL); experience utilizing Google Analytics, Tableau & Power BI. 

Experience working with eCommerce platforms and tools including familiarity with content management systems. 

HOW YOU DO IT

By acting in line with our values, having the right mindset and leadership [if applicable] you contribute to H&M’s business success.  

You act as an ambassador for the customer centric shift, have a growth mindset and encourage cross-functional collaboration.  

You promote a positive and open environment where opinions, views and ideas are shared, proactively bring innovative ideas and explore growth opportunities. 

No matter what your role may be at H&M – WHAT you do is as important as HOW you do it.   

This is a full-time, permanent position based in Chile.

If you believe your experience, skills, and ambitions are a good fit for this role, please submit your resume by November 13, 2025.

Proficiency in English is essential.

If you are currently an H&M employee, you must have a double plus (++) contribution rating or higher and have no disciplinary actions in the last six months.

The H&M Group is committed to creating a diverse and inclusive environment and actively seeks qualified candidates regardless of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability, or age.

We look forward to receiving your application!