as E-COM Lead, you contribute to digital commercial performance by planning and executing daily product exposure on .com and app, ensuring the offer is relevant, visible, and aligned with commercial priorities.  

You work closely with stakeholders to align actions and continuously improve the end‑to‑end digital shopping journey across customer groups. 

WHAT YOU DO

Product exposure planning, analysis, and execution 

Secure and confirm content provided from Content team for .com and app according to QCP and in alignment with Marketing calendar. 

Manage day-to-day execution and operational implementation of product exposure and optimize ranking, including deals and tactical activities, according to QCP and ad-hoc adjustments to secure optimal performance. 

Lead manual execution required by the local setup, including collection curation, product bag selection, ranking adjustments, category maintenance, visibility validation and exposure follow-up across CL, PE & UY. 

Use data-driven insights to optimize navigation, exposure tactics, deals, and ranking for continuous commercial improvement. 

Optimize internal search (e.g., add synonyms), keywords and search landing pages based on local customer behavior and market needs. 

Set up strategies for product exposure using Synerise. 

Support Martech and AI personalization initiatives from a business execution and validation perspective. 

Coordinate operational implementation and validation of campaign pages, PLPs, URLs, navigation structures and customer-facing experiences together with IFC and internal stakeholders. 

Coordinate operational readiness, previews, validations and launch follow-up for campaigns, digital projects and commercial activations. 

Have a strong contribution with external stakeholders to provide correct information and ensure the success of the Commercial Plan. 

Commercial execution & operational coordination 

Coordinate weekly commercial execution and local adaptation across CL, PE & UY considering southern latam seasonality, local inventory, assortment availability, customer demand and business priorities. 

Coordinate campaign operational execution for major local and regional activations including Cyber, Black Friday, seasonal campaigns and commercial events. 

Support DEL with IFC and third-party partners to prioritize fixes, developments and issue resolution based on business impact and customer experience. 

Support operational coordination of App, ORIS, CRO, Martech and related digital projects from a business execution perspective. 

Support SEO operational coordination and implementation follow-up based on local search opportunities and commercial priorities. 

Maintain local commercial planning files, exposure trackers, campaign briefs and execution documentation to support business continuity and alignment. 

Insights & performance follow-up 

Translate customer, inventory and performance signals into actionable recommendations for ranking, exposure and campaign optimization. 

Support campaign performance follow-up and identify opportunities related to visibility, conversion and customer journey optimization. 

Maintain local visibility and alignment of performance signals related to product exposure, campaign execution and customer behavior to support commercial decision-making. 

Collaboration 

Commercial Leads manage commercial plan per customer group and will give input on campaigns, activations and product strategies (including ranking). Including the correct information and list of articles for big online events (ex. Cybers, Black Friday). 

E-commerce Leads are responsible for operational execution, customer-facing implementation and readiness validation across .com and app. 

Experience Leads manages overall site plan and will give input on actions to ensure a seamless end-to-end digital shopping journey across customer groups. Give feedback of customer navigation on site for Experience Lead and Business Analyst. 

Partner closely with Experience, Business Analyst, Marketing, Content and Customer Activation teams to align actions and share insights that strengthen digital performance. 

Collaborate with IFC and external stakeholders to ensure operational continuity, correct implementation and commercial readiness across digital channels. 

WHO YOU ARE 

You have a strong e-commerce background with proven results in driving digital commercial growth and expertise in online visual merchandising.  

You are data driven, with strong analytical capabilities and ability to synthesize data into insights and tangible actions.  

You are interested in fashion retail and market trends, enabling you to make informed decisions on product placement. 

You have a strong salesmanship drive with an understanding of how drive sales through optimized experiences. 

You have clear communication and collaboration skills that enable you to work closely and effectively with a cross-functional team. 

Education 

University Degree, preferably in Business, Economics or E-commerce 

Skills 

Experienced within eComm with understanding of the total digital ecosystem and its synergies. 

In depth knowledge of fashion retail and keen understanding of regional market trends and consumer preferences. 

Strong analytical skills, including ability to interpret sales data, search trends, and web analytics to make informed decisions on product exposure. 

Commercial salesmanship with drive to achieve results and hit goals. 

Proficiency in site merchandising principles, able to create appealing and performing experience online. 

Expertise in eCommerce platforms and content management systems to manage product listings and website content effectively. 

Effective communication and collaboration skills to work with cross-functional teams. 

Strategic mindset with ability to both execute and develop way of working to align with sales and brand goals. 

Attention to detail to ensure accurate and seamless shopping experience. 

Growth mindset and adaptable, with ability to stay updated on industry trends and technology advancements. 

Ability to work independently and be self-motivated while working tightly as a part of a team.   

Proactive, curious and innovative approach to problem solving with a constant improvement mindset. 

Experience 

2+ years experience in eCommerce roles in the fashion retail industry with demonstrated ability to drive commercial business by working with our product and customer experience. 

Proven ability to translate data and analysis into concrete actions and hypotheses that lead to commercial results. 

Ability to work with data enablement platforms and querying languages (SQL); experience utilizing Google Analytics, Tableau & Power BI. 

Experience working with eCommerce platforms and tools including familiarity with content management systems. 

HOW YOU DO IT

By acting in line with our values, having the right mindset and leadership [if applicable] you contribute to H&M’s business success.  

You act as an ambassador for the customer centric shift, have a growth mindset and encourage cross-functional collaboration.  

You promote a positive and open environment where opinions, views and ideas are shared, proactively bring innovative ideas and explore growth opportunities. 

No matter what your role may be at H&M – WHAT you do is as important as HOW you do it.   

This is a full-time, permanent position based in Chile.

If you believe your experience, skills, and ambitions are a good fit for this role, please submit your resume by July 28, 2026.

Proficiency in English is essential.

If you are currently an H&M employee, you must have a double plus (++) contribution rating or higher and have no disciplinary actions in the last six months.

The H&M Group is committed to creating a diverse and inclusive environment and actively seeks qualified candidates regardless of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability, or age.

We look forward to receiving your application!