WHAT YOU’LL DO
As an E‑commerce Lead, you will contribute to digital commercial performance by planning and executing daily product exposure across .com and the app. You will ensure the online offer is visible, relevant, and aligned with commercial priorities.
You will:
Publish and update content on .com and the app according to the QCP and in alignment with the Marketing calendar.Manage day‑to‑day product exposure and optimize ranking, deals, and discount activities based on commercial priorities and performance.Use data‑driven insights to improve navigation, exposure tactics, internal search, and ranking to strengthen commercial outcomes.Optimize internal search functionalities (e.g., synonyms, filtering logic) to improve discoverability.Partner with Commercial Managers on campaigns, activations, and product strategies, ensuring alignment with customer group plans.Collaborate with Experience Leads to secure a seamless end‑to‑end digital shopping journey across customer groups.Support continuous improvement of digital performance by identifying opportunities, sharing learnings, and influencing smarter product exposure decisions.WHO YOU’LL WORK WITH
As an E‑commerce Lead, you will collaborate daily with Commercial Managers, Experience Leads, E‑commerce Operations, Customer Activation, and Marketing teams. You will act as a connector between commercial plans, digital execution, and customer experience making sure that exposure decisions, content, and performance routines are aligned across the Sales Market.
WHO YOU ARE
We are looking for people with…
2+ years of experience in eCommerce, preferably within fashion retail.Strong knowledge of online visual merchandising, UX, and site optimization.Strong analytical, commercial, and communication skills.Experience working with eCommerce platforms and digital tools.Proficiency in English (written and spoken).A bachelor’s degree in Business, Marketing, Economics, or a related field.And people who are…
Insight‑driven, curious about digital trends, and motivated by improving the shopping journey.Skilled at translating customer behaviour and performance data into clear actions.Comfortable working cross‑functionally and building alignment across teams.Collaborative, open‑minded, and eager to drive commercial impact through continuous improvement.WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
More specifically, we offer:
25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).H&M Incentive Program – HIP. Learn more about the program here.Private medical and health insuranceMeal AllowanceTransportation AllowanceBaby gift cardAdditional vacation days (Marriage, Paternal, Bereavement)Paid Casual LeaveBirthday Leave (Subject to 1 year of service)Long service reward at 10,15 & 20 years anniversaryEndless career opportunitiesJOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
This is a full-time role based on a local contract in İstanbul, Türkiye. The E-com Lead reports to the Commercial Manager.
If you feel that this is an opportunity that will drive you, please apply with your CV in English no later than 10th of May 2026. Due to data privacy policies, we only accept applications via our career page.
Take the next step in your career with us. The journey starts here.
*we are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.