Date: December 08, 2025

 

Internal Vacancy Announcement

Position Title: Draught Manager

Location: Head Office

Application Closing Date: December 12, 2025

 

Job Purpose:

The Draught Manager role exists to define the draught strategy in the country and guide the implementation of it through the Sales Team. She/He will be the owner of the Draught Strategy definition, from the RTM to the Perfect Serve, having P&L responsibility and coordinating the Team of the trade marketing coordinator, from the channel strategy definition to the POSM definition and management

Key Responsibilities

STRATEGIC MINDSET Have a strategic mindset to define a sustainable draught strategy focusing on: RTM, Portfolio, Quality, Services, Equipment’s Have a 360° mentality to manage and influence different areas/functions: commerce, logistics, capabilities, sales operations, finance RESEARCH MARKET ANALYSIS & COMPETITIVE BENCHMARKING Strong external focus to understand trends in the market and a continual evaluation of how our product offerings compare to the competition. Develop a deep understanding of the customer (participating in research, conducting data analysis, and reading/listening to customer feedback) to effectively serve as the voice of the customer during product development or initiative execution. Periodic physical trade visit for the purpose of gathering feedback to develop best practices and tools. PROJECT EXECUTION AND MANAGEMENT Design strategy focused on attracting, developing and retaining customers. Revised the DBE strategy in Ethiopia in collaboration with the Global team to offer a better consumer experience and create efficiency Define dedicated target by region in term of DBE, Brand and additional KPI Have a better control of the Draught Equipment in the market and in house, to forecast and improve year on year our Assets strategy and performance LEADERSHIP Provide leadership and expertise that establishes credibility with business partners and increase the focus on draught Drive the opco results on draught, influencing the sales team (123 SRs) via an indirect reporting STAKEHOLDER MANAGEMENT Enable alignment among commercial teams (i.e., Sales, Marketing, Trade Marketing) Responsible for ensuring planning during SP, ICP, AP & Business Review cycles of the contact center is included

Job Requirements

Experience and Skills

Degree qualifications (BA, BSc, MA, MBA, MSc) in the following fields are preferable: Economics, Finance, Accounting, Business, or Marketing.

Education

5 Years and above in relevant areas and Prior experience in the following areas would be enabling: Sales Trade Marketing Marketing Project Management Finance

FEMALE APPLICANTS ARE HIGHLY ENCOURAGED TO APPLY!