Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
Job Description
Purpose
Guide promotional strategy across Eye Care patient journey, ensuring portfolio products' success in the market, maximizing its value and meeting patient and HCPs needs. Develop and execute brand strategy and tactical plans, follow-up on product performance, identify opportunities for improvement, and manage risks. Lead In Field Team, coaching salesforce to maximize short- and long-term product sales performance. Operate within AbbVie’s business code of conduct, policies and all applicable laws and regulations.
Responsibilities
Collaborate with Brand Team and In-Field Team members. Seek cross functional cooperation, facilitate cross-stakeholder discussions (HCP and non-HCP stakeholders) and synthesize the insights gained to identify target segments, determine brand positioning and drive engagement.Guide the design and implementation of all commercial activities and include innovative marketing tactics, partnerships, multi-channel opportunities and multi-stakeholder initiatives to meet strategic brand objectives.Lead Brand In-Field Team. Optimize resource utilization by leading, developing and coaching Sales Team performance. Ensure regular updates on Sales Team skills in terms of medical, technical and special in-field knowledge areas.Actively participate in forecast process, monitor brand KPIs, manage budget and track ROI measurements for all marketing activities to achieve or exceed brand plan objectives.Ensure Brand Team Members contribute to the development of the Brand strategy through the Brand Planning process in line with Global Brand Team and ensure adequate involvement of multiple functions as relevant for the Brand objectives.Qualifications
Bachelor’s degree or equivalentRelevant business experience within pharma sales management. Marketing and other commercial experiences within pharma industry preferredSuccessful leadership, management and coaching cross functionally or functional individuals and teamsKnowledge of territory and relationships with key stakeholders already establishedAbility to build strong relationships with Key Opinion Leaders and other relevant stakeholdersAbility to think and plan strategically and operate with excellenceEnglish language proficiency verbally and in writing
Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html