Position:Display & Paid Social Marketer

Job Description:

What You Will Be Doing

We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business.

The Display + Paid Social Marketer is responsible for strategizing and executing global display and paid social media campaigns across multiple platforms. This role requires an individual who can develop and optimize digital advertising campaigns to drive measurable business results while efficiently managing marketing budgets across various regions. The ideal candidate will have expertise in campaign setup, audience targeting, creative development, performance analysis, and strategic optimization. They will work collaboratively with cross-functional teams to ensure alignment with broader marketing objectives and continuously improve campaign performance across global markets.

If you're passionate about digital advertising and leveraging data to drive continuous campaign improvement across international markets, this is the role for you!

Key Responsibilities

Strategy & Campaign Development

Develop and execute social media marketing strategies across platforms like Facebook, Instagram, LinkedIn, TikTok, and emerging social channelsCollaborate with the marketing team and cross-functional teams to create compelling content that aligns with business objectivesManage paid ad campaigns on platforms like Facebook and Instagram while optimizing for maximum ROIImprove the company's ROI, handle budgets, allocate spending, and create A/B tests of ad campaignsOversee and manage the day-to-day execution of paid social campaigns, delivering on time, on budget, and on targetCreate engaging content that showcases your brand's values and storyImplement strategies that account for platform-specific benchmarks and performance metricsBring specialized knowledge of platform-specific advertising requirements and running A/B testsBuild relationships with influencers, coordinate campaigns, & track performance

Performance Analysis & Optimization

Monitor social media KPIs and provide actionable insights to improve social media effortsAnalyze campaign data to measure performance and provide reports with insights for improvementTrack and report on key campaign metrics on a weekly and monthly basisEvaluate & analyze the results of each campaign & program to make improvementsMonitor and optimize campaigns for key metrics such as click-through rate, cost per click, and conversion rateAnalyze campaign data to measure performance and provide reports with insights for improvementUse sophisticated tools to show users the most relevant, meaningful contentPerform audits, set goals and strategies, & conduct data analysis and reportingReview live content monthly and create reports outlining success rates

What we are looking for

3+ years of experience in digital advertising with demonstrated success in display and paid social campaign managementIn-depth knowledge of social media marketing strategies and display advertising platformsExperience with both organic and paid social strategiesStrong understanding of industry benchmarks & performance metrics across platformsSkills in budget management, A/B testing, and audience targetingData-driven mindset with ability to operate in a quick-paced environmentAbility to analyze campaign data to measure performanceExperience using social media management skills and toolsGlobal perspective with understanding of regional marketing differences & regulationsExperience with global campaign management across multiple regionsUnderstanding of influencer marketing and creating edutainment contentExperience collaborating with cross-functional teamsKnowledge of SEO and content optimization for social platforms

What’s In It for You

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That is why we offer competitive financial compensation, including various compensation plans, and a solid benefits package. 

InsuranceBonusGrowth Opportunity And more!

About Arrow

Arrow Electronics, Inc. (NYSE: ARW), Arrow Electronics, Inc. (NYSE: ARW), an award-winning Fortune 133 and one of Fortune Magazine’s Most Admired Companies. Arrow guides innovation forward for over 220,000 leading technology manufacturers and service providers. With 2024 sales of USD $27.9 billion, Arrow develops technology solutions that improve business and daily life. Our broad portfolio that spans the entire technology landscape helps customers create, make and manage forward-thinking products that make the benefits of technology accessible to as many people as possible. Learn more at www.arrow.com.
Our strategic direction of guiding innovation forward is expressed as Five Years Out, a way of thinking about the tangible future to bridge the gap between what's possible and the practical technologies to make it happen. Learn more at https://www.fiveyearsout.com/. 
For more job opportunities, please visit https://careers.arrow.com/us/en.

Location:IN-KA-Bangalore, India-Remote

Time Type:Full time

Job Category:Marketing and Communications