At Parsons, you can imagine a career where you thrive, work with exceptional people, and be yourself. Guided by our leadership vision of valuing people, embracing agility, and fostering growth, we cultivate an innovative culture that empowers you to achieve your full potential. Unleash your talent and redefine what’s possible.
Job Description:
Parsons is looking for an amazingly talented Director / SME (Marketing & Branding) to join our team! The selected candidate must have a strong background in strategic marketing and brand development, with proven expertise in both Saudi and regional markets.
What You'll Be Doing:
Develop and execute comprehensive marketing and branding strategies to support the growth, visibility, and market positioning of the company’s real estate portfolio.
Conduct market and brand research to identify trends, opportunities, and target audiences.
Oversee the creation of impactful brand‑aligned marketing campaigns, including digital, print, and social media, to drive brand awareness and lead generation.
Ensure consistency of brand identity across all communication channels, assets, and initiatives.
Collaborate with internal teams, stakeholders, and external agencies to deliver cohesive and effective marketing and branding initiatives.
Manage budgets and monitor the performance of marketing and branding campaigns, providing regular insights and recommendations for improvement.
Foster strong communication and relationships with partners, clients, and media outlets to enhance brand presence.
Lead and manage a team of marketing and branding professionals, providing mentorship and fostering a high‑performing, collaborative environment.
Travel within the Kingdom and to regional/international markets as needed to oversee sales and brand campaigns.
Attend events and build relationships with key stakeholders to strengthen the company’s brand positioning.
What Required Skills You'll Bring:
Bachelor’s Degree in Engineering or a related technical/business field, with typically 25+ years of related work experience.
Proven experience in strategic marketing and branding, specifically within the real estate development sector.
Demonstrated success in managing both local and regional marketing and branding campaigns.
Exceptional communication and interpersonal skills to engage effectively with diverse audiences.
Proficiency in digital marketing, branding tools, analytics, and CRM platforms.
Strong organizational skills and ability to manage multiple marketing and branding projects simultaneously.
Team management experience with a focus on developing and motivating staff.
Fluency in multiple languages is a plus, with Arabic-speaking preferred but not required.
Parsons equally employs representation at all job levels no matter the race, color, religion, sex (including pregnancy), national origin, age, disability or genetic information.We truly invest and care about our employee’s wellbeing and provide endless growth opportunities as the sky is the limit, so aim for the stars! Imagine next and join the Parsons quest—APPLY TODAY!
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