Director Sales & Marketing Data Quality Transformation

ADP is seeking a Director, Sales & Marketing Data Quality Transformation, to play a critical leadership role in shaping and advancing our data quality and governance strategy. This role is ideal for a transformational leader who combines strong organizational and operational skillsets and collaborates with the confidence to make decisive, bold business decisions.

Is this you?

Someone who understands how data and behavior change.  You’ve seen firsthand how decentralization, manual overrides, and “workarounds” quietly erode data trust, and you know how to drive adoption without alienating end users. You can translate governance into outcomes.  Whether it’s Critical Data Elements, guardrails, or integrity metrics, you know how to turn complex data concepts into clear, compelling messages that sales leaders actually care about. You’re a relationship-driven change leader who is just as comfortable partnering with Sales BU Leaders, as you are with centralized technical teams, and skilled at influencing in a matrixed environment. You measure success by trust, feedback and impact, not just continuous controls.  Improved data quality scores, healthier CRM inputs, measurable marketing ROI, and ultimately faster sales velocity are how you know the change is sticking.

If so, this could be your next—and favorite—career move.

What You’ll Do

Sales Data Transformation, Stewardship & Governance:

Lead the end-to-transformation strategy for a multi-year sales data transformation initiative, shifting the organization from fragmented data practices to trusted, governed, and business-ready sales data Partner with centralized data governance and technology teams to operationalize data stewardship, including the identification and prioritization of Critical Data Elements (CDEs) and the implementation of practical guardrails and validation rules within the CRM system Drive adoption of governance standards across Sales Business Units by aligning data practices to frontline workflows, selling motions, and business outcomes Translate data governance initiatives into clear business value, linking improved data quality to increased addressable market, improved marketing ROI, higher sales velocity, and the recovery of hidden or misclassified accounts

Change Management, Adoption & Communication Leadership:

Own the change management plan for sales data governance, including stakeholder analysis, communication strategies, training approaches, and adoption measurement Serve as the primary liaison between Sales Business Units, Marketing, Operations, and the data governance organization to ensure alignment, transparency, and sustained engagement Design and execute targeted internal communication and “internal marketing” efforts that clearly articulate the why, what, and impact of data stewardship initiatives Identify and address behavioral and incentive-driven challenges (e.g., manual overrides, data hoarding, rule circumvention) that undermine data integrity and trust

Data Health, Measurement & Value Realization:

Partner with analytics teams to design and deliver Data Health Dashboards that track data integrity metrics such as source divergence, stale data rates, validation compliance, and adoption trends Quantify data quality issues through audits and variance analysis, and communicate progress and impact to frontline teams, sales leadership, and executive stakeholders Own improvements in Data Quality Survey results by driving visible progress, transparency, and accountability across the sales organization

Cross-Functional & Enterprise Leadership:

Act as a trusted business partner to Sales Operations, Marketing Operations, IT, and Analytics teams to prioritize and sequence governance initiatives based on business impact Influence without authority in a highly matrixed environment, balancing enterprise standards with local sales needs Support pilot-based rollouts and scaling of governance capabilities across regions, segments, and business unit

Required Qualifications:

Bachelor’s degree in Business, Marketing, Information Systems, or a related field 10+ years of progressive experience leading enterprise change, sales operations, data governance, or business transformation initiatives Proven ability to lead complex, behavior-driven change initiatives in large, matrixed sales organizations Demonstrated ability to influence without direct authority and align diverse stakeholders around shared outcomes Strong analytical skills with experience using metrics, KPIs, and surveys to measure adoption, data health, and business impact Excellent written and verbal communication skills, with the ability to translate complex concepts into clear, executive-ready messaging

Preferred Qualifications:

East coast–based candidate preferred Advanced degree preferred Strong experience partnering with Sales Leadership Solid understanding of data governance and data quality principles, including Critical Data Elements and validation controls Experience working with Salesforce or similar CRM platforms

A little about ADP: We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition.

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP’s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP’s culture and our full set of values.