Intuit is seeking an experienced executive to lead its sponsorship and partnership strategy, executive engagement, and overall activation. This Director will be responsible for building a world-class Center of Excellence that sets the pace for innovative and impactful partnerships across the entire Intuit enterprise. The leader will play a pivotal role in elevating the Intuit brand as an AI-driven expert platform that powers customer prosperity, leveraging cornerstone brands like TurboTax, Credit Karma, QuickBooks, and Mailchimp to increase brand awareness and accelerate growth for the company. This position contributes significantly to moving Intuit from a house of brands to a branded house.
Reporting to the VP, Brand, the Director of Sponsorships and Partnerships will be responsible for leading the strategy and activation of the Intuit platform brand in major sponsorships and partnerships. This position includes:
Brand strategy and activation for Intuit as a platform, specifically through high-profile partnerships such as the Intuit Dome and NFL.Go-to-market planning across the family of brands, ensuring integrated and cohesive partnership activations.Driving increased Intuit awareness and association of cornerstone brands through coordinated, cross-Intuit activation of high-profile partnerships.Building a modern, highly impactful Center of Excellence that will be at the heart of the Intuit partnership ecosystem.