As the Director of Social Media, you will be responsible for defining the channel and creator strategy to accelerate brand perception, increase customer engagement and improve performance-based campaigns. With a data-driven and social intelligence-informed agenda you will set a roadmap for growth and optimize content for platform-native behaviors. In partnership with our Creative Studio, you will continually innovate, measure and refine social content in alignment with channel strategies. This role requires the ability to set a bold strategic vision, translate that into channel and content execution plans, work cross-functionally in a fast-paced matrixed environment, and measure and communicate progress. It will require synthesizing complex data, product, and business priorities into social and creator strategics that future-proof our success.
Additionally, you will partner closely with internal teams and vendors to deliver best-in-class content and experiences that exceed band and performance outcomes. You will be accountable for playbooks that support consistency, efficiency and account for integrated marketing campaigns and local market needs, while meeting Microsoft’s brand, accessibility, and legal standards. You will ensure leadership and partner teams are pacing with social plans while collaborating closely as part of a team to deliver on the opportunity of key marketing moments. And you will lead high-impact analysis, including from platform analytics, information gathering, and research, to deliver reports and learnings. You will need to be adept at managing complex workflows and a breadth of content, while championing excellence and high brand standards across every touchpoint.
The ideal candidate brings together strategic vision, innovative thinking based on emerging trends, disciplined rigor, expertise in advertising/adtech or B2B, and a passion for storytelling. Join us in redefining the future of social media at Microsoft Advertising.
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