Job Requirements

Join Our Team as Director of Sales & Marketing at DoubleTree by Hilton Rochester

Are you a driven, strategic sales leader with a passion for hospitality and a proven ability to grow revenue? DoubleTree by Hilton Rochester is seeking an experienced Director of Sales & Marketing to lead our hotel’s sales strategy, strengthen market presence, and drive top-line performance.

This is an exciting opportunity to join a full-service Hilton property during a dynamic period of transformation, including a renovation in 2025. The ideal candidate is a results-oriented leader who thrives on building relationships, creating strategic action plans, mentoring teams, and identifying new revenue opportunities across guest rooms, meetings, events, and food and beverage.

As Director of Sales & Marketing, you will play a key role in shaping the hotel’s success by maximizing occupancy, increasing ADR, expanding market share, and elevating the guest and client experience.

About Us

The DoubleTree by Hilton Rochester features a unique open, glass-enclosed tropical atrium and is excited to undergo renovation in 2025. Our hotel offers:

248 guest roomsA full-service restaurantMore than 12,000 square feet of meeting space

Conveniently located off I-390, just north of the New York State Thruway, and near downtown Rochester and Greater Rochester International Airport, our property is well positioned to serve business travelers, groups, and leisure guests alike.

AFP Management is a franchise company committed to excellence within the Hilton family of brands. We look for leaders who exemplify Hilton’s core values:

Hospitality – We are passionate about delivering exceptional guest experiences.Integrity – We do the right thing, all the time.Leadership – We are leaders in our industry and our communities.Teamwork – We work together in everything we do.Ownership – We are accountable for our actions and decisions.Now – We operate with urgency and discipline.

We also value the following key attributes:

QualityProductivityDependabilityCustomer FocusAdaptability

What You’ll Do

As Director of Sales & Marketing, you will:

Lead all sales activities to ensure achievement of revenue plan goalsDevelop the annual Revenue Plan in collaboration with the Executive CommitteePrepare sales and marketing budgets, forecasts, and action plansProduce, implement, and monitor strategic initiatives to achieve budgeted performanceAnalyze market trends and demand patterns to grow revenue, occupancy, and rateProcure new and repeat business through direct sales efforts and account developmentBuild and maintain relationships with corporate accounts, travel agencies, event planners, airlines, associations, wholesalers, and other key market segmentsExecute targeted sales programs to increase room revenue, banquet sales, and business during need periodsCoordinate with regional and worldwide sales offices, with particular focus on local market opportunitiesPlan and conduct sales trips and attend industry events to promote the hotelMeet with major clients and event organizers to ensure satisfaction and strengthen partnershipsOrganize and attend key sales and public relations functions at the hotelReview daily business levels, anticipate challenges, and collaborate with department heads on solutionsLead weekly Yield Committee meetings to review demand patterns and adjust ADR strategySet performance goals for each sales manager and coach the team toward successOversee departmental hiring, onboarding, coaching, performance reviews, counseling, and discipline as neededIdentify training needs and ensure all training is planned and executed in accordance with Hilton standardsPrepare written communications and presentations for the General Manager and leadership teamCommunicate market conditions, occupancy trends, and need periods to the Executive CommitteeBuild strong internal and external relationships to drive collaboration, commitment, and results

If you are ready to lead with strategy, passion, and purpose, we invite you to apply and become part of the team shaping the future of DoubleTree by Hilton Rochester.

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. In accordance with New York State’s Pay Transparency Law (New York State Labor Law Section 194-b) which requires private employers with four (4) or more employees to include a range of pay for all advertised jobs, promotion, or transfer opportunities.  This position pays between $90,000 and $100,000 annually, dependent on experience.

Work Experience

What You Bring

The ideal candidate will have:

Proven leadership experience in hotel sales and marketingStrong knowledge of key market segments, including corporate, group, meetings, tour and travel, FIT, and incentive businessDemonstrated success in forecasting, budgeting, revenue planning, and departmental P&L analysisExperience developing and executing both short- and long-term strategic plansStrong administrative and organizational skills with the ability to structure efforts and allocate resources effectivelyExcellent verbal and written communication skills, including presentation development and public speakingStrong interpersonal skills with the ability to build, motivate, and develop a high-performing teamA proactive leadership style and the ability to drive change and continuous improvementStrong business acumen and the ability to make decisions that strengthen the hotel’s financial performanceProficiency in Delphi, Word, Excel, and PowerPointThe ability to enforce hotel standards, policies, and proceduresThe ability to prioritize, delegate, problem-solve, and exercise sound judgmentA collaborative approach and the ability to build positive relationships across departmentsPrevious exposure to other hotel departments, preferably Front Office and Food & Beverage

Education & Experience

College degree or equivalent experience requiredMinimum 3–5 years of experience as a Director of Sales and/or Marketing in a large group or convention-focused hotel environment

Physical Requirements

Long hours may occasionally be requiredLight work, including exerting up to 20 pounds of force occasionally and up to 10 pounds frequently or constantly to move objects


Benefits

Benefits

We offer a competitive benefits package, including:

Medical, Dental, and Vision InsuranceVoluntary Life InsuranceVoluntary Long-Term Disability401(k) PlanPaid Time Off7 Paid HolidaysGo Hilton Travel Program – up to 100 nights of discounted travelComplimentary lunch or dinner each workday


Disclaimer
This job posting is for a position at a hotel that is owned and operated by an independent franchisee. The franchisee controls all aspects of the hotel’s employment practices, including recruiting, hiring, salary, benefits and compensation decisions, and the collection and processing of the personal data that you provide on this website. If you accept this position, you will be employed by a franchisee and not by Hilton. You will not be eligible from compensation or benefits from Hilton. You will be eligible for compensation or benefits only as may be provided to you by the independent franchisee.