**Description:** **Position Overview** Hyatt Centric Victoria Harbour Hong Kong is seeking a dynamic, innovative, and visionary Director of Sales & Marketing to lead our commercial strategy. As a key member of the hotel's leadership committee, you will be responsible for developing and executing a comprehensive commercial plan to drive total hotel revenue, including rooms, food & beverage, and events. The ideal candidate is a strategic leader who embodies the Hyatt Centric brand ethos of local exploration and authentic experiences. You will be the primary brand guardian, ensuring all sales and marketing initiatives tell a compelling story that connects our guests to the vibrant heart of North Point and drives our market leadership. **Core Responsibilities & Key Accountabilities** **1. Strategic Leadership & Revenue Management** + Develop, execute, and refine the annual hotel Revenue Plan, Marketing & Communications Plan, and departmental budget, ensuring alignment with the hotel's strategic objectives. + Lead the hotel's total revenue management strategy, working closely with the Revenue Manager to optimize pricing, distribution, and inventory for all market segments. + Utilize data analytics, market intelligence, and competitor analysis to make informed, data-driven decisions and identify new revenue opportunities. + Provide accurate and timely forecasting for rooms, F&B, and events, presenting regular performance updates to the General Manager and hotel ownership. **2. Sales Leadership & Business Development** + Lead, mentor, and inspire the Sales team to achieve and exceed revenue targets across all segments (Corporate, Leisure, MICE, Government, etc.). + Establish and manage key client accounts, cultivate strategic business partnerships, and personally drive high-value sales opportunities. + Direct the hotel's presence at key trade shows, industry events, and sales missions to represent the brand and secure new business. + Rigorously monitor sales activities, conversion rates, and pipeline development, providing coaching and implementing corrective action plans as needed. **3. Integrated Marketing & Brand Stewardship** + Act as the hotel's lead brand champion, ensuring all marketing efforts and guest-facing communications are consistent with the Hyatt Centric brand promise and visual identity. + Oversee the development and execution of a comprehensive, multi-channel marketing strategy encompassing digital, social media, PR, and traditional channels. + Drive the hotel's digital-first approach by working with Hyatt Hub Digital Marketing team, directing strategies for SEO/SEM, content marketing, social media engagement, influencer collaborations, and CRM/email marketing. + Manage all public relations and communications efforts, fostering strong media relationships and proactively pitching compelling stories to enhance the hotel's public profile. + Direct the production of all marketing collateral, ensuring high-quality design and adherence to brand standards. **4. Team Leadership & Development** + Foster a collaborative, high-performance, and results-driven culture within the Sales & Marketing team. + Set clear performance objectives (KPIs), provide regular feedback and coaching, and conduct annual performance reviews. + Identify training needs and create development plans to nurture talent and support career growth within the team and the broader Hyatt organization. + Champion a culture of creativity and continuous improvement, empowering the team to innovate and challenge the status quo. **Qualifications:** **Qualifications & Experience** + Bachelor’s degree in Sales, Marketing, Hospitality Management, or a related business field. A Master's degree is a plus. + Minimum of 10 years of progressive experience in hotel sales and marketing, with at least 5 years in a senior leadership role (e.g., Director or Assistant Director). + Proven track record of success within a 5-star, lifestyle-branded hotel environment is highly desirable. + In-depth knowledge of the Hong Kong hospitality market, including established relationships with key corporate clients, travel trade partners, and MICE organizers. + Demonstrable experience in strategic planning, revenue management, and budget creation and management. + Proficiency with hotel systems, including PMS, Sales & Catering systems (e.g., Envision), and CRM platforms. **Skills & Competencies** + Inspirational Leadership: Ability to motivate, mentor, and develop a diverse team to achieve exceptional results. + Strategic & Commercial Acumen: Strong business sense with a proven ability to analyze market trends, create effective strategies, and drive profitability. + Digital Proficiency: Expertise in modern digital marketing, social media platforms, and data analytics tools. + Exceptional Communication & Interpersonal Skills: Outstanding ability to communicate, present, and build relationships with customers, employees, and third parties, reflecting highly on the hotel, the brand, and the company. + Problem-Solving & Adaptability: Resourceful and resilient, with the ability to navigate complex challenges and thrive in a fast-paced environment. + Language Proficiency: Excellent command of both written and spoken English. Fluency in Cantonese and Mandarin is highly preferred. **Primary Location:** CN-Hong Kong S.A.R. **Organization:** Hyatt Centric Victoria Harbour, Hong Kong **Job Level:** Full-time **Job:** Administrative **Req ID:** HON006291 Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.