Administration

To develop, implement, maximise, monitor and evaluate the hotel’s Marketing Strategy (goals, tactics and actions) to achieve and exceed forecasted revenue figures in Rooms, Food and Beverage, and all other revenue generating departments.

To ensure Marketing activities are aligned with the Corporate Marketing Strategy and Hotel Actions have been implemented where appropriate.

To represent the Marketing function on the hotel's Leadership Committee.

To oversee the preparation and update of individual Departmental Operations Manuals.

To conduct regular divisional communications meetings and ensure departmental briefings and meetings are effective and conducted as necessary.

Customer Service

To monitor that all hotel Associates deliver the brand promise and provide exceptional guest service at all times, providing positive and constructive feedback as necessary to the respective Head of Department.

To ensure Sales and Marketing Associates also provide excellent service to internal customers in other departments as appropriate.

To handle all guest and internal customer complaints and inquiries in a courteous and efficient manner, following through to ensure problems are resolved satisfactorily.

Financial

To maximise Associate productivity through the use of multi-skilling, multi-tasking and flexible scheduling to meet the financial goals of the business and expectations of the guests.

To coordinate preparation of the Annual Business Plan.

To strategically analyse business performance to facilitate accurate and meaningful forecasting, involving the respective Heads of Department as appropriate.

To proactively manage all the marketing resources and funds, and control departmental costs, working through the respective Heads of Department as appropriate.

To ensure that all hotel, company and local rules, policies and regulations relating to financial record keeping, money handling and licensing are adhered to, including the timely and accurate reporting of financial information

Sales Marketing

To manage all hotel brand contacts including all sales and marketing communications, to enforce and maintain the hotel’s brand positioning and concept outlined in the hotel’s Annual Business Plan.

To prepare, utilise and update an Annual Marketing Plan, delegated as necessary by division and/or department.

To oversee all sales strategy, tactic, and action implementations, complying with the Smart Selling approach, in order to create a strong and disciplined Sales Team who achieve their sales goals.

To implement the strategic marketing process, maximising the available marketing data including hotel Congo’s, Marketing Portal, Competitive Intelligence, and Delphi/Opera catering system in order to make sound decisions.

To constantly monitor and evaluate local, national and international market trends, and the competitor hotels’ and restaurants’ initiatives, in order to make sure the hotel’s marketing and operations remain competitive and cutting edge.

To manage integrated marketing communications, including hotel advertising, promotions, collateral, and e-marketing, making sure that they are targeted, effective in producing a reasonable ROI, within budget, and comply with Hyatt’s brand standards, policies and procedures.

To oversee marketing communications, e-marketing, and public relations activities to support the objectives outlined in the Annual Marketing Plan.

To manage weekly yield meetings and monthly strategic meetings to develop and adjust marketing strategies and short term pricing and channel tactics.

To be aware of community, business, political and social factors that may affect the hotel’s financial performance.

To review the reports and analysis compiled by the Revenue Manager / Revenue Analyst, and discuss strategies, opportunities and threats within the division, and with the relevant Heads of Department.

To ensure the best use is made of technology and business intelligence tools, and that data is clean.

Operational

To direct and coordinate all marketing activities and to communicate these activities throughout the hotel.

To work with operational departments based on the results of the Consumer Audit and to support appropriate changes.

To work closely with other Leadership Committee members in a supportive and flexible manner, focusing on the overall success of the hotel and the satisfaction of hotel guests.

To make sure Marketing Associates work in a supportive and flexible manner with other departments, in a spirit of “We work through Teams”.

Administration

To develop, implement, maximise, monitor and evaluate the hotel’s Marketing Strategy (goals, tactics and actions) to achieve and exceed forecasted revenue figures in Rooms, Food and Beverage, and all other revenue generating departments.

To ensure Marketing activities are aligned with the Corporate Marketing Strategy and Hotel Actions have been implemented where appropriate.

To represent the Marketing function on the hotel's Leadership Committee.

To oversee the preparation and update of individual Departmental Operations Manuals.

To conduct regular divisional communications meetings and ensure departmental briefings and meetings are effective and conducted as necessary.

Customer Service

To monitor that all hotel Associates deliver the brand promise and provide exceptional guest service at all times, providing positive and constructive feedback as necessary to the respective Head of Department.

To ensure Sales and Marketing Associates also provide excellent service to internal customers in other departments as appropriate.

To handle all guest and internal customer complaints and inquiries in a courteous and efficient manner, following through to ensure problems are resolved satisfactorily.

Financial

To maximise Associate productivity through the use of multi-skilling, multi-tasking and flexible scheduling to meet the financial goals of the business and expectations of the guests.

To coordinate preparation of the Annual Business Plan.

To strategically analyse business performance to facilitate accurate and meaningful forecasting, involving the respective Heads of Department as appropriate.

To proactively manage all the marketing resources and funds, and control departmental costs, working through the respective Heads of Department as appropriate.

To ensure that all hotel, company and local rules, policies and regulations relating to financial record keeping, money handling and licensing are adhered to, including the timely and accurate reporting of financial information

Sales Marketing

To manage all hotel brand contacts including all sales and marketing communications, to enforce and maintain the hotel’s brand positioning and concept outlined in the hotel’s Annual Business Plan.

To prepare, utilise and update an Annual Marketing Plan, delegated as necessary by division and/or department.

To oversee all sales strategy, tactic, and action implementations, complying with the Smart Selling approach, in order to create a strong and disciplined Sales Team who achieve their sales goals.

To implement the strategic marketing process, maximising the available marketing data including hotel Congo’s, Marketing Portal, Competitive Intelligence, and Delphi/Opera catering system in order to make sound decisions.

To constantly monitor and evaluate local, national and international market trends, and the competitor hotels’ and restaurants’ initiatives, in order to make sure the hotel’s marketing and operations remain competitive and cutting edge.

To manage integrated marketing communications, including hotel advertising, promotions, collateral, and e-marketing, making sure that they are targeted, effective in producing a reasonable ROI, within budget, and comply with Hyatt’s brand standards, policies and procedures.

To oversee marketing communications, e-marketing, and public relations activities to support the objectives outlined in the Annual Marketing Plan.

To manage weekly yield meetings and monthly strategic meetings to develop and adjust marketing strategies and short term pricing and channel tactics.

To be aware of community, business, political and social factors that may affect the hotel’s financial performance.

To review the reports and analysis compiled by the Revenue Manager / Revenue Analyst, and discuss strategies, opportunities and threats within the division, and with the relevant Heads of Department.

To ensure the best use is made of technology and business intelligence tools, and that data is clean.

Operational

To direct and coordinate all marketing activities and to communicate these activities throughout the hotel.

To work with operational departments based on the results of the Consumer Audit and to support appropriate changes.

To work closely with other Leadership Committee members in a supportive and flexible manner, focusing on the overall success of the hotel and the satisfaction of hotel guests.

To make sure Marketing Associates work in a supportive and flexible manner with other departments, in a spirit of “We work through Teams”.