Job Description This Director of Product will be working at a global hotel company headquartered in Chicago, IL. They will be required to come on site 3 days per week. They will be working on a product that supports their on property hotel needs. This is not the creation of an entirely new CRM. Instead, the Director will be standing up services and structured data capabilities that sit between the EDW and the operational systems in use today. The organization is building a new team and wants someone comfortable with iterative delivery, ambiguity, data complexity, and cross-functional orchestration. Strategy & Leadership Define and drive the vision for the next-generation On Property CRM personalization platform Lead multi-year roadmap planning focused on personalization, data structure, guest insights, and global scale Identify and define the core customer KPIs that signal CRM product health Work cross-functionally to shape how the organization collects, structures, validates, and activates guest preferences Help define the operational definition and logic for identifying VIP guests Hands-On Product Execution Write BRDs and PRDs for new CRM capabilities Convert business needs into detailed Jira stories, epics, and acceptance criteria Lead backlog prioritization, sprint execution, and Agile product rituals Partner with a dedicated design lead on research, low-fidelity testing, and usability validation Get deep into the “plumbing”: structured data, system integration, API needs, and data flows Data & Enterprise Integration Lead initiatives to transform unstructured guest preference data into structured, consumable data that supports personalization and AI/LLM use cases Partner with engineering and data teams to ensure integrations across: EDW CDPs Loyalty Marketing automation Property-level operational systems Understand architectural challenges and help navigate data governance and platform constraints Personalization / Platform Capabilities This role is responsible for delivering: Structured guest preference capture and governance VIP identification logic and workflows Guest insights and recommendation engine for hotel colleagues Two-way communication integration, including extracting preference signals (e.g., from text messages) Cross-Functional Leadership Serve as the connective tissue between MarTech, Data/AI, Ops leaders, and on-property stakeholders Facilitate meetings, workshops, and decision-making forums Ensure that platforms and tools are intuitive for hotel colleagues so they can spend more time serving guests, not navigating systems Build toward eventually managing 1–2 Senior Product Managers, while still remaining hands-on We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/. Skills and Requirements Strong experience working with business partners to: Write BRDs Write Product Requirements Documents Translate requirements into Jira stories Experience managing Jira backlogs, prioritization, and engineering workflows Background delivering end-user digital products where the customer is in‑person (hospitality, retail, travel, etc.) Proven CRM product management experience in large, cross-functional enterprise settings Experience building out or materially enhancing a CRM product Strong understanding of CRM trends, including: AI personalization CDP activation Guest/customer data activation Experience running Agile processes within a product team Experience with global-scale products (stakeholder alignment, governance, rollouts) Deep understanding of customer KPIs that matter for CRM health Hands-on experience integrating CRM platforms with enterprise systems: CDPs Loyalty systems Marketing automation EDW / Data Warehouse Solid understanding of API integrations and data flows Experience working in environments where product capabilities directly support on-property / on-site operational teams Comfortable in both high-level strategic thinking and getting in the weeds (50/50) Ability to lead complex cross-functional initiatives with MarTech, Data/AI, Ops, Design, and Engineering Experience taking a product from zero to one Loyalty program product experience Extended experience with API and platform integration patterns