At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward. As a global medical technology leader for nearly 100 years, a patient’s mobility is enhanced by a Zimmer Biomet product or technology every 8 seconds.
As a Zimmer Biomet team member, you will share in our commitment to providing mobility and renewed life to people around the world. To support our talent team, we focus on development opportunities, robust employee resource groups (ERGs), a flexible working environment, location specific competitive total rewards, wellness incentives and a culture of recognition and performance awards. We are committed to creating an environment where every team member feels included, respected, empowered, and recognized.
What You Can Expect
In 2010, Paragon 28® was established as an orthopaedic foot and ankle company. The name “Paragon 28” was chosen to reflect our exclusive focus on the foot and ankle, with the “28” representing the number of bones in the foot. From the beginning, we have remained true to that vision. Founded as a small, family-based company, we have preserved those core ideals as we have grown and evolved.
Our first product was the Monster® Screw System, soon followed by the Gorilla® Plating System. As we expanded our portfolio, we maintained an exceptional level of detail in the design of every product, offering surgeons a variety of options and recognising that there is more than one way to achieve great patient outcomes. Listening closely to surgeons and addressing their specific needs has always been, and will continue to be, central to our approach.
In April 2025, Paragon 28 proudly joined the Zimmer Biomet family, marking an exciting new chapter while remaining deeply committed to our roots in foot and ankle innovation. With Zimmer Biomet’s global reach and resources, we are poised to further our mission: to continuously improve the outcomes and experiences of patients with foot and ankle conditions.
We Eat, Sleep, and Breathe Foot & Ankle.
At Paragon28, we are committed to building a diverse, inclusive, and vibrant work environment where all employees feel valued and inspired. We believe in fostering an inclusive culture that promotes and values diversity. Our company is proud to be an equal opportunity employer.
Job Overview
We are seeking a dynamic and strategic Marketing Lead to drive the definition, growth, and commercial success of the Smart28 platform. This role will shape the category and go-to-market strategy, engage with Key Opinion Leaders (KOLs) and the broader Smart28 community, and act as a visible champion of our service-led ecosystem. The ideal candidate brings a strong mix of strategic marketing, community building, and commercial acumen to scale a category-defining innovation in the medical space.
How You'll Create ImpactWe are seeking a dynamic and strategic Marketing Lead to drive the definition, growth, and commercial success of the Smart28 platform. This role will shape the category and go-to-market strategy, engage with Key Opinion Leaders (KOLs) and the broader Smart28 community, and act as a visible champion of our service-led ecosystem. The ideal candidate brings a strong mix of strategic marketing, community building, and commercial acumen to scale a category-defining innovation in the medical space.
Essential Responsibilities and Duties
1. Strategic Leadership & Category Development
Define and evolve the Smart28 platform category and service offering.Lead go-to-market strategies, including market entry and scale-up planning.Conduct ongoing competitor landscape analysis and strategic response planning.2. Community & KOL Engagement
Act as the outward-facing representative of the Smart28 community program.Develop and execute strategies to identify, engage, and manage relationships with Key Opinion Leaders and peer influencers.Support field sales teams in recruiting and certifying new community members.Manage and grow the platform’s social capital through expert and peer interactions.3. Centres of Excellence (CE) Development
Build and support Centres of Excellence focused on procedural and technical expertise, independent of specific product promotion.
4. User Group & Community Management
Develop and sustain Communities of Practice for certified Smart28 members.Foster peer-to-peer learning and knowledge sharing within user groups.5. Medical Education & Certification
Collaborate with the medical education team to connect Smart28 with relevant courses.Drive initiatives to certify and onboard new program members through structured educational pathways.6. Marketing & Sales Enablement
Define messaging, key selling points, and positioning for the Smart28 platform.Lead marketing campaigns and sales strategies aligned with market entry and growth goals.Develop and refine reimbursement strategy in collaboration with commercial and market access teams.Your Background Bachelor’s degree in Marketing, Business, Life Sciences, or related field (Master’s preferred).7+ years of experience in marketing, strategy, or commercial roles—ideally in healthcare, MedTech, or SaaS-like service models.Proven success in launching or scaling new platforms, services, or categories.Strong experience working with KOLs, communities of practice, or expert user groups.Exceptional communication skills with the ability to influence internal and external stakeholders.Strategic thinker with hands-on execution capabilities.Experience in medical education, customer certification programs, or reimbursement strategy is a plus.Work Environment
Hybrid, flexible working model in place. This role routinely uses standard office equipment such as computers and phones.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to communicate with individuals internal and external to the organization. The employee frequently is required to move about the facility when onsite. The employee may be required to lift up-to 15 lbs. by themselves.
Position Type/Expected Hours of Work
This is a full-time position and it may reasonably require additional hours during the week and weekend; specific requirements will be determined with Manager.
Travel ExpectationsOvernight travel as necessary. Candidates who do not reside in Colorado with need to travel significantly more than Colorado residents.
EOE/M/F/Vet/Disability