As our Marketing Culture Director, you will work in partnership with our senior hotel management team corporate marketing team in Mexico City to deliver and coordinate a diverse range of marketing initiatives and services for the hotel. As The Standard's first property in Latin America, this is a unique opportunity to build The Standard brand from the ground up in one of the world's most dynamic cultural capitals. You will be instrumental in establishing The Standard, Mexico City as the definitive destination for culture, creativity, and nightlife in the market, creating a strong foundation during the critical pre-opening and launch phases that will ensure sustained success for years to come. The Standard, Mexico City will be a key property for driving local, national, and international awareness of The Standard brand throughout Latin America.
The Director of Marketing Culture will spearhead pre-launch buzz building, orchestrate a high-impact opening campaign, and establish lasting community-based partnerships across fashion, art, music, food, beverage, and nightlife sectors. You will also be responsible for delivering a range of exciting programming and cultural benefits to The Standard and local communities.
As our Marketing Culture Director, you will work in partnership with our senior hotel management team corporate marketing team in Mexico City to deliver and coordinate a diverse range of marketing initiatives and services for the hotel. As The Standard's first property in Latin America, this is a unique opportunity to build The Standard brand from the ground up in one of the world's most dynamic cultural capitals. You will be instrumental in establishing The Standard, Mexico City as the definitive destination for culture, creativity, and nightlife in the market, creating a strong foundation during the critical pre-opening and launch phases that will ensure sustained success for years to come. The Standard, Mexico City will be a key property for driving local, national, and international awareness of The Standard brand throughout Latin America.
The Director of Marketing Culture will spearhead pre-launch buzz building, orchestrate a high-impact opening campaign, and establish lasting community-based partnerships across fashion, art, music, food, beverage, and nightlife sectors. You will also be responsible for delivering a range of exciting programming and cultural benefits to The Standard and local communities.
Required Skills Experience Essential:
• 7 years of marketing experience in luxury hospitality, lifestyle brands, or cultural institutions
• Proven track record in hotel pre-opening and launch marketing (pre-opening experience highly preferred)
• Deep knowledge and authentic connection to Mexico City's cultural landscape
• Extensive network within Mexico City's creative communities (fashion, art, music, nightlife, culinary)
• Bilingual fluency in Spanish and English (written and spoken)
• Strong strategic thinking with ability to execute tactically
• Experience managing teams and external agencies
• Excellent project management skills with ability to juggle multiple priorities during high-pressure launch period
• Creative storytelling and content development skills
• Strong understanding of digital marketing, social media, and influencer marketing
• Ability to work flexible hours including evenings, weekends, and events
• Passion for The Standard's brand ethos and cultural mission
Preferred:
• Experience launching hospitality or lifestyle brands in Latin America
• Existing relationships with Mexico City media, influencers, and cultural leaders
• Background in event production and experiential marketing
• Understanding of the Mexico City luxury travel and lifestyle market
• Experience with brand partnerships and sponsorships
• PR and media relations experience
Required Skills Experience Essential:
• 7 years of marketing experience in luxury hospitality, lifestyle brands, or cultural institutions
• Proven track record in hotel pre-opening and launch marketing (pre-opening experience highly preferred)
• Deep knowledge and authentic connection to Mexico City's cultural landscape
• Extensive network within Mexico City's creative communities (fashion, art, music, nightlife, culinary)
• Bilingual fluency in Spanish and English (written and spoken)
• Strong strategic thinking with ability to execute tactically
• Experience managing teams and external agencies
• Excellent project management skills with ability to juggle multiple priorities during high-pressure launch period
• Creative storytelling and content development skills
• Strong understanding of digital marketing, social media, and influencer marketing
• Ability to work flexible hours including evenings, weekends, and events
• Passion for The Standard's brand ethos and cultural mission
Preferred:
• Experience launching hospitality or lifestyle brands in Latin America
• Existing relationships with Mexico City media, influencers, and cultural leaders
• Background in event production and experiential marketing
• Understanding of the Mexico City luxury travel and lifestyle market
• Experience with brand partnerships and sponsorships
• PR and media relations experience