The Directors goal is to enhance the reputation and distinctive brand identity of BUs College of Engineering nationally and internationally. The Director of Marketing & Communications is responsible for all marketing initiatives and communications with external audiences of the College of Engineering. In conjunction with the College's senior leadership, the director formulates strategy and tactics that communicate the College's strengths and builds its reputation to external audiences. The director is responsible for all printed and digital communications and marketing materials representing the College. The director leads a team of skilled communications, marketing, and creative professionals that includes a writer/editor, associate director for marketing and an associate director for web strategy, and coordinates and assists other individuals who manage marketing and communications efforts within the Colleges departments, and with those at the University level. The director also supervises relations with vendors, both externally and within the university.