Welcome page Returning Candidate? Log back in! Director Of Marketing Job Locations US-KY-LOUISVILLE ID 2025-174995 Line of Business Amerita Position Type Full-Time Our Company

Amerita

Overview

At Amerita, we’re not just delivering Specialty Infusion services—we’re building relationships that improve patient outcomes and drive business success. 

 

The Director of Marketing is a strategic, hands-on leader responsible for overseeing all aspects of marketing at Amerita, a national specialty infusion pharmacy. This role is accountable for developing and executing marketing strategies that drive brand awareness, customer engagement, referral partner support, and revenue growth. The Director will lead a high-performing marketing team and collaborate with leaders across Sales, Managed Care, Trade, Operations, Clinical, and IT. A successful candidate will have strong business acumen, excellent leadership skills, and a data-driven approach to decision-making.

 

This is a remote opportunity. Applicants can live anywhere within the Continental USA.

 

We Offer

• Medical, Dental & Vision Benefits plus, HSA & FSA Savings Accounts
• Supplemental Coverage – Accident, Critical Illness and Hospital Indemnity Insurance
• 401(k) Retirement Plan with Employer Match
• Company paid Life and AD&D Insurance, Short-Term and Long-Term Disability
• Employee Discounts
• Tuition Reimbursement
• Paid Time Off & Holidays 

Responsibilities Develops and implements integrated marketing strategies to support short- and long-term business growth objectivesPartners with executive leadership on annual business planning and corporate goal alignmentLeads market research, competitive analysis, and industry trend monitoring to guide strategic directionTranslates market insights into actionable marketing strategies and campaignsDefines and evolves the Amerita brand, ensuring consistency across internal and external communicationsOversees creation and enforcement of brand guidelines, tone of voice, and messaging frameworksDevelops and manages corporate communication plans for media relations, crisis communication, and thought leadershipLeads multi-channel demand generation programs to support patient referrals, provider engagement, and payer visibilityManages paid search, SEO, social media, email marketing, and marketing automationDesigns and optimizes digital experiences including the corporate website, landing pages, and mobile toolsCollaborates closely with Sales and Managed Care teams to develop territory marketing tools and programsDelivers sales training, presentation tools, lead generation campaigns, and competitive positioning materialsTracks and supportsRFP and proposal marketing contentRecruits, leads, and mentors a focused team of marketing professionalsActs as primary liaison with BTSG internal agency to support media buying, creative production, and analyticsManages departmental budget and allocate resources efficiently to meet performance goalsEstablishes and maintains KPIs and dashboards for campaign performance and ROI trackingImplements tools and systems to streamline marketing operations and improve efficiencyOversees planning and promotion of trade shows, conferences, and internal eventsSupports charitable sponsorships, corporate social responsibility (CSR), and patient support programsFosters relationships with advocacy organizations, key physician organizations,  and community partners Qualifications

EDUCATION/EXPERIENCE
• Bachelor's degree in Marketing, Communications, Business, or related field (Master’s preferred)
• 10–15 years of progressive marketing experience; 5+ years in a leadership role
• Experience in healthcare, infusion pharmacy, biotech, or pharmaceuticals preferred

 

KNOWLEDGE/SKILLS/ABILITIES
• Deep understanding of B2B and B2C marketing, especially within regulated healthcare environments
• Strong digital marketing, content development, branding, and lead generation skills
• Proficient in analytics tools (e.g., Google Analytics), CRM/marketing automation (Salesforce, HubSpot), and Adobe Creative Suite
• Excellent communication, leadership, and cross-functional collaboration abilities

About our Line of Business Amerita, an affiliate of BrightSpring Health Services, is a specialty infusion company focused on providing complex pharmaceutical products and clinical services to patients outside of the hospital. Committed to excellent service, our vision is to combine the administrative efficiencies of a large organization with the flexibility, responsiveness, and entrepreneurial spirit of a local provider. For more information, please visit www.ameritaiv.com. Follow us on Facebook, LinkedIn, and X.