Director of Marketing

Department: Sales & Marketing

Employment Type: Permanent - Full Time

Location: Congo - Brazzaville

DescriptionSCOPE
The overall scope of the Director of Marketing is to assist the Director of Sales & Marketing to position and promote Kempinski Hotel Mall of the Emirates and outlets as the market leader ensuring compliance with the brand Kempinski.  OVERALL OBJECTIVES\n
The job of Director of Marketing is executed satisfactorily when:\nMarketing activities are created, planned, coordinated and implemented. \nGoals as defined in the hotel marketing plan are reached.\nKempinski Brand is protected and awareness of the brand is enhanced.\nKey Areas\nStrategy & Budget\nContent management across all channel\nCopy\nPhotography\nVideography\n\n\nCollateral / Advertising\nCommunication and reporting \nBrand guardian\nAt Kempinski, Talent Development is a management responsibility and consequently an integral and important part of our Managers’ daily activities. The Director of Marketing fulfils their role as a Talent Development Ambassador when they:\nSupport and implement Talent Development initiatives as a part of their daily activities.\nIdentify talent as per below definition* and actively support their career development.\nSupport and initiate transfer, cross exposure and task force assignments for their team.\nConduct TTTTs with their team on a regular basis and take personal interest for their development plans.\nRecruit and select potential talent according to the Company’s current and future hotel, needs including conducting interviews for positions in their department and their region.

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Key ResponsibilitiesMAIN RESPONSIBILITIES

Strategy & Budget\nDevelop and agree the hotel marketing plan with the Director of Sales & Marketing.\nPro-actively promote rooms, food and beverage outlets, conference and events, or any other activity with potential to drive revenue\nPlan and create promotions and packages together with the relevant departments, i.e. F&B, Revenue, Spa etc…and incorporate a multi-channel approach to all activities\nConduct competition analysis on a regular basis and review positioning of key revenue driving areas\nUnderstand market trends and target customer in order to develop appropriate campaigns and maximize revenues\nLiaise with relevant agencies to deliver campaigns (Marketing, PR, Creative, Brand)\nFinalise and manage marketing budget keeping track of actual versus planned marketing budgets and providing input and recommendations as needed regarding reallocation of funding.\nForecast ROI for each activity, tracks results (ROI) of all marketing initiatives, including online, direct mail and print advertising and review spend where relevant\nContent Management\nResponsible for overseeing development of content for both offline and online activities.\nRegularly review hotel information on the intranet, kempinski.com, GHA and other third party websites to ensure it is up to date and relevant.\nDevelop annual plan of all content needs across all channels including brand website, GHA, KENT newsletter, social media sites.\nPlan and supervise photo shoots developing shot list while keeping goals of the property and brand image in mind. \nDevelop videography supported by Director of Sales & Marketing, creative agency and Kempinski corporate team.\nEnsure picture storage and distribution systems are maintained (Picture Park & VFMLeonardo) while ensuring that the hotel has the required photo rights \nMaintain all collateral, advertisements, open files and other relevant assets as “owned” by the property\nCollateral and advertising\nOversee the creation and production of collateral both online and offline as per the brand guidelines. \nEnsure consistency in individual property’s voice on all guest touch points following brand guidelines as well as outlet identities where relevant.\nDevelop the communication plan and content for the monthly KENT newsletter\nProvide content on a regular basis for the Corporate Kempinski Newsletter\nCreate, coordinate and maintain give-aways and collateral.\nImplement and multi-channel advertising plan in feeder markets, review ROI and adapt campaigns as needed\nBrand guardian\nIn partnership with the GM, and the DOSM, the Director of Marketing is the brand custodian for the hotel and Kempinski brand\nResponsible for ensuring that all collateral and communication complies with the Kempinski brand guidelines \nMaintain updates of corporate marketing guidelines informing and updating colleagues accordingly. \nCommunication and reporting\nLead the monthly marketing meeting to discuss future campaigns to drive performance\nCommunicate and coordinate with internal departments including but not limited to sales, revenue, food and beverage, purchasing, finance etc…\nCommunicate and coordinate with external partners including but not limited to Kempinski corporate office,  Kempinski regional office, marketing agencies, public relations agency, tourism boards etc..\nContribute to my.kempinski to share marketing best practices\nSupport corporate and regional initiatives as per deadlines\nPrepare monthly reports for GM, Regional office and owning company as prescribed\nMaintain and develop guest database for mailings.\nEnsure complete knowledge of all hotels activities, promotions, new colleagues etc…\nSelf Development\nParticipate in Kempinski marketing training programs\nKeep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing.\nNetwork with colleagues in similar positions in the local hospitality and tourism industries, as well as other potential business related industries. \nKeep updated with the latest developments in the hotel including all activities, promotions, rates of the hotel.\n
Additional responsibilities and tasks can be added at any time according to the needs of the business and of the hotel.\n

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