**Description:** The **Director of Group Sales** is responsible for leading the strategic direction, development, and execution of all **group sales initiatives** at Alila Marea Beach Resort Encinitas, with a strong emphasis on **luxury group, incentive, and hotel buyout business** . This role is a key member of the Sales & Marketing leadership team and partners closely with the Director of Sales & Marketing (DOSM) to drive revenue growth, optimize group mix, and position the resort as a premier destination for high-end group experiences and exclusive-use events. The Director will lead proactive sales efforts, cultivate high-value relationships, and oversee group sales performance while embodying Alila’s values of authenticity, wellness, and connection to place. **Key Responsibilities** **Strategic Leadership & Revenue Growth** + Develop and execute a comprehensive **group sales strategy** aligned with overall revenue goals, with a focus on high-rated group and buyout business + Drive total group revenue performance, including pace, production, and profitability + Identify and capitalize on market trends, demand patterns, and competitive positioning to grow group and buyout segments + Partner with Revenue Management to optimize pricing, inventory, and group mix strategies **Sales Leadership & Team Development** + Lead, mentor, and develop the group sales team, fostering a high-performance, results-driven culture + Set individual and team sales goals, monitor performance, and provide ongoing coaching and accountability + Collaborate with the DOSM on overall sales leadership, strategic planning, and departmental initiatives **Business Development & Account Management** + Personally manage and grow a portfolio of **key high-value accounts** , including corporate, incentive, and luxury travel partners + Proactively solicit new business through direct outreach, networking, client entertainment, and industry engagement + Strengthen partnerships with Hyatt Sales Force (HSF), Hyatt Privé, Virtuoso, and other luxury consortia to drive group and buyout opportunities **Client Engagement & Brand Representation** + Serve as a senior-level contact for VIP clients and complex group opportunities, including **full resort buyouts** + Host high-level site inspections, FAM trips, and immersive client experiences that showcase the resort’s unique offerings + Represent Alila Marea at trade shows, sales missions, and industry events to elevate brand presence **Cross-Functional Collaboration** + Work closely with Events, Operations, Marketing, and Revenue teams to ensure seamless execution of group programs and buyouts + Participate in and lead revenue and sales strategy meetings, providing insights on group pace, conversion, and opportunities + Ensure alignment between sales commitments and operational delivery to maintain service excellence **Qualifications:** + Bachelor’s degree in Hospitality, Business, or related field preferred + Minimum **6–8 years of progressive sales experience** in luxury hospitality, with strong expertise in **group, incentive, and buyout segments** + Proven leadership experience with the ability to inspire, develop, and manage high-performing sales teams + Demonstrated success in achieving and exceeding group revenue targets + Strong negotiation, presentation, and relationship management skills + Strategic thinker with strong analytical and forecasting capabilities + Experience with Hyatt systems (Delphi.fdc, Envision, Opera, HyattNet) strongly preferred + Ability to work a flexible schedule, including travel, evenings, and weekends as needed **Success Factors** + Drives consistent growth in **group and buyout revenue** while maintaining rate integrity and profitability + Builds and sustains strong relationships with corporate clients, incentive planners, and luxury travel advisors + Leads with a collaborative, strategic mindset that enhances overall sales team performance + Champions Alila’s brand pillars of **authenticity, sustainability, and meaningful guest experiences** The Pay range for this position is $90,00 - $110,000, depending on experience. **_All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status."_** **Primary Location:** US-CA-Encinitas **Organization:** Alila Marea **Pay Basis:** Yearly **Job Level:** Full-time **Job:** Sales **Req ID:** ENC000868 Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.