Details

Posted: 25-Sep-25

Location: Fayetteville, Arkansas

Type: Full-time

Salary: Commensurate with experience

Categories:

Operations Operations - Marketing/Promotions

Sector:

Collegiate Sports

Required Education:

4 Year Degree

Additional Information:

Employer will assist with relocation costs.

Internal Number: R0077479

Summary Of Job Duties

The Director of Digital & Creative Services will lead and manage the entire Arkansas Creative department. The Creative department manages all aspects of the Arkansas Razorbacks Athletics brand, including photography, videography, graphic design, digital, and social media. The team executes creative strategies to drive engagement across sports programs, fan groups and partnerships. This position will also serve as the lead creative for the Arkansas Razorbacks’ nationally ranked men’s basketball program. As the lead creative for men’s basketball, the Director will manage all social media channels (existing and future) while working with the coaching staff to create unique content (photo, video, graphics, etc.) to showcase the program to fans and recruits. This position will manage the day-to-day digital strategy activities for the department and provide oversight to all social media contributors and accounts. The selected candidate will lead a team of content creators that, collectively, are responsible for the content and social media needs for all 19 sports teams including related support of recruiting efforts.

Responsible for setting the creative visual direction for the athletic department, establishing strategies for managing the online presence of social media networks such as X, Instagram, Facebook and other emerging platforms, while establishing measurable goals and objectives. In addition to the social media platforms, the Director will assist direction of the strategy and implement plans for growing the department’s owned media platforms, including the official Razorbacks app and ArkansasRazorbacks.com .

Work directly with the Senior Associate AD – Marketing & Business Development on identifying digital initiatives and activations that will aid in the department’s revenue generating efforts.

Work with Learfield (multimedia rights holder) to identify sponsorship sales opportunities on our social media and owned media platforms.

Regular, reliable and non-disruptive attendance is an essential job duty, as is the ability to create and maintain collegial, harmonious working relationships with others.

Qualifications

 

Minimum Qualifications:

Bachelor's degree in marketing, sports management, journalism, communications or related field

Minimum of three years working experience in the sports digital media space

Experience directly running social media accounts for collegiate athletics or professional sports organization

Experience setting goals, strategy and direction for a social media account

 

Preferred Qualifications:

Master’s degree with emphasis in marketing, sports management, journalism, communications or related field

At least five years of experience working in the digital and social media sector

Experience working with men’s basketball or football staff at the collegiate or professional level

Experience working with multimedia rights holder(s) and creating sponsored content for various social mediums

Experience managing and leading a team of creatives for at least one year

Experience working in collegiate athletics at the Power 4 or professional sports level

 

Knowledge, Skills & Abilities:

Knowledge of social media analytical platforms

Knowledge of Adobe Creative Cloud

Advanced organization and time management and project management skills

Strong leadership and team management skills

Strong copywriting skills

Organizational skills

Strong communication and interpersonal skills

Creative thinking and problem-solving skills

Ability to work independently, set priorities and think critically

Ability to thrive in a fast-paced, dynamic environment

Ability to work nights and weekends

Create a Job Match for Similar Jobs About University of Arkansas Founded in 1871, the University of Arkansas is a land grant institution, classified by the Carnegie Foundation among the nation’s top 2 percent of universities with the highest level of research activity. The University of Arkansas works to advance Arkansas and build a better world through education, research and outreach by providing transformational opportunities and skills, promoting an inclusive and diverse culture and climate, and nurturing creativity, discovery and the spread of new ideas and innovations. Ten colleges and schools serve more than 27,600 students with 200+ academic programs. U of A students earn nationally competitive awards at an impressive rate and represent all 50 states and 120 countries. The University of Arkansas campus is located in Fayetteville, a welcoming community ranked as one of the best places to live in the U.S. The growing region surrounding Fayetteville is home to numerous Fortune 500 companies and one of the nation’s strongest economies. Northwest Arkansas is also quickly gaining a national reputation for its focus on the arts and overall quality of life. Arkansas is a natural wonder of forests, mountains and lakes framed by picturesque riv...ers and streams. Some of the best outdoor amenities and most spectacular hiking trails are a short drive from campus. As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary. Show more Show less Connections working at University of Arkansas More Jobs from This Employer https://ncaamarket.ncaa.org/jobs/21696931/director-of-digital-creative-services Return to Search Results