Purpose & Overall Relevance for the Organization:

 

Drive and ensure category business success through the development and execution of a robust East category GTM plan, within the strategic framework set by the European BU’s, following the Cluster Central Europe and specific Zone East execution plan.

 

Key Responsibilities:  

 

Delivering a holistic “full marketplace” category marketing plan (GTM plan) covering product ranging, pricing, volume planning and distribution across all countries and commercial channels (DTC, WHS, AKAs, B2B) Coordinating the GTM plan with the communication, sports marketing, culture marketing, and omnichannel marketing functions. Developing key product franchise plans covering distribution, segmentation, volume planning, and pricing. Develop category consumer profiles as part of the GTM plan. Lead the cross-functional category group (“category interaction group”) to review and steer the execution of the GTM plan. Represent the category perspective in all relevant financial planning milestones (IBP), incl. (if relevant) pricing and currency modelling. Promoting the requirements for a successful GTM plan to relevant stakeholders in the European and/or Global BU using available market data. Presenting the GTM plan at sell-in and overseeing its in-season execution. Aligning the execution of the GTM Pan with the counterparts in the commercial channels. Ensuring the efficient execution of the sample order process. Lead a team of GTM managers to be experts in their field and contribute to company and category objectives.

 

 

 

Key Relationships (within both Zones of Cluster Central Europe):

Senior Director Brand Brand Activation Sports Marketing Culture Marketing Omni-Channel Marketing AKA Marketing Sales and DTC European BU Cluster MOPS Business & Sales Development Finance

 

KPIs of respective Categories:

 

Net Sales Market Share Share of Search Go-In Margin Sell-out

 

Knowledge, Skills and Abilities:

 

Senior Manager with advanced cross functional product, marketing knowledge and market experience in sport and/or fashion/lifestyle categories Ability to work in a fast-paced environment with different international cultures Consumer-focused with deep product and range understanding Strong ability of balancing brand and commercial aspects Business mindset with very good numerical and analytical skills Strong organizational skills Flexibility to travel internationally Strong engaging presentation style Experienced negotiator Passionate about sports and the culture born from it

 

Requisite Education and Experience / Minimum Qualifications:  

 

University degree in business, ideally with marketing and sales focus or equivalent professional experience At least 8 years of marketing experience (ideally category management background), cross-functional marketing and/or sales experience 3 years leadership experience Fluent in English (writing and verbal) IT skills: Outlook and Word (basic); Excel and PowerPoint (advanced) Leadership competencies also for hybrid teams (remote teams) People Connector – inclusive mindset and teamplayer role modelling DEI standards