Director – Data Quality and Tagging

You Lead the Way. We’ve Got Your Back.

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible — and we’re proud to back each other every step of the way. When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day. We back our colleagues with the support they need to thrive, professionally and personally. That’s why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

At American Express, we back our customers, colleagues, and communities by delivering exceptional experiences every day. Through a differentiated set of products, services, rewards, and member-only benefits, we continue to re-imagine how commerce and experiences converge in a modern, digital, and connected world.

The Enterprise Digital Center of Excellence (CoE) enables this transformation by building scalable platforms, capabilities, and experiences that serve global markets. With a strong focus on digitization, innovation, analytics, and experimentation, Enterprise Digital accelerates near-term business impact while driving long-term enterprise transformation.

Within Enterprise Digital, the Enterprise Digital Experimentation & Analytics (EDEA) organization partners closely with Product, Technology and Marketing teams to optimize digital journeys using data, experimentation, and advanced analytics.

Role Overview

The Director, Digital Data Quality & Tagging is a critical leadership role responsible for ensuring the accuracy, consistency, efficiency, and reliability of digital interaction data across American Express digital channels, including web, mobile app, and outbound digital experiences.
This role owns the digital tagging and instrumentation strategy, ongoing data quality governance, and optimization of data collection volume to balance insight needs, platform performance, and cost efficiency. The Director will partner closely with Product, Technology, Adobe platform teams, and Analytics to embed best-in-class data standards into digital product development and platform evolution.
This role requires strong technical depth in digital instrumentation, an understanding of enterprise-scale data platforms, and the ability to influence outcomes across a global, matrixed organization.

Key Responsibilities:

·       Digital Data Quality & Governance
Own the end-to-end digital data quality strategy for membership experiences, ensuring accuracy, completeness, timeliness, and consistency of event-level data.

Establish and maintain data quality standards, validation rules, monitoring processes, and issue management routines across web and mobile platforms.

Proactively identify data defects, inconsistencies, and breaks; partner with Technology teams to drive prioritization and resolution.

Tagging & Instrumentation Strategy
Lead the design, implementation, and governance of digital tagging and instrumentation frameworks, including event taxonomies, data layers, and metadata standards.

Embed tagging and measurement requirements into the product development life cycle, ensuring instrumentation is designed upfront for all new features, journeys, and platform enhancements.

Ensure digital instrumentation supports core use cases including customer experience measurement, experimentation, personalization, and digital revenue tracking.

Adobe Platform Partnership

Partner closely with Adobe platform teams to ensure digital tagging strategies align with enterprise Adobe implementations and best practices.

Drive consistency, standardization, and governance of Adobe-based data capture across platforms and journeys.

Act as a key point of contact between Enterprise Digital, Adobe teams, and Technology partners to resolve data issues and scale enhancements effectively.

Hit Volume Optimization & Efficiency

Own accountability for optimizing the volume of digital data collection (“hits”), balancing analytical needs with platform performance, data quality, and cost efficiency.

Identify and eliminate redundant, low-value, or noisy events while preserving critical signals for measurement and decision-making.

Establish governance to continuously review, rationalize, and optimize tagging as products and journeys evolve.

Measurement Standards & Documentation

Define and maintain enterprise-aligned digital measurement standards, including KPI definitions, event schemas, and detailed tagging documentation.

Drive adoption of standardized tagging and measurement practices across journeys, platforms, and markets.

Ensure alignment with enterprise data governance, privacy, consent management, risk, and compliance requirements.

Stakeholder Partnership & Influence

Serve as a subject matter expert and trusted partner to Product, Technology, Analytics, Marketing, and Platform teams.

Influence digital roadmaps by clearly articulating data risks, dependencies, and opportunities in business terms.

Partner with global teams to scale tagging and data quality practices consistently across regions.

People Leadership

Lead, develop, and inspire a team of digital data quality and tagging professionals.

Foster a culture of ownership, rigor, continuous improvement, and strong cross-functional collaboration.

Coach team members to build deep technical expertise and enterprise mindset.

Minimum Qualifications
Required Qualifications & Experience

Postgraduate degree in Business, Engineering, Computer Science, Analytics, Statistics, or a related field.

7+ years of experience in digital analytics, data quality, tagging/instrumentation, or data governance roles.

Proven hands-on experience designing and governing digital tagging frameworks across web and mobile platforms.

Strong understanding of event-based digital data, platform instrumentation, and large-scale data ecosystems.

Demonstrated ability to partner effectively with Product and Technology teams in agile delivery environments.

Strong problem-solving skills with the ability to balance technical detail and business impact.

Experience leading teams and influencing outcomes in a global, matrixed organization

Employment Eligibility

All employment decisions at American Express are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, or any other legally protected status.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

Competitive base salaries Bonus incentives Support for financial-well-being and retirement Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need Generous paid parental leave policies (depending on your location) Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunities

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.  

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.