Purpose & Overall Relevance for the Organization:

Defines and Leads Marketing approach and Category Priorities for the relevant FLE Account Group set out in the Customer Account Marketing plan. Creates and leads the delivery of the Customer Brand Activation plan consistent with the Brand calendar – on Budget and on time. Drives alignment in approach and execution within FKLE Account Group (BAM, Sales and Merchandising). Key Marketing point of Contact for Europe BU’s Comms on all Customer Specific Brand Activation. Provide a clear vision of success with the South Brand leadership team and an execution road map with relevant objectives and KPIs.

 

Key Responsibilities:

Responsible for Creating and Leading the Customer Account Marketing Plan setting out the marketing and category priorities for the relevant Customer that deliver both business and Brand KPIs working closely with AKA Sales Teams. Responsible for Creating and executing the Customer Brand Activation Plan, liaising with the  Customer’s Marketing team to deliver the plan on Budget and in alignment with the adidas Brand Calendar. Attend (and when relevant help organise with Sales) Senior Level Account meetings, when a Brand Activation or Account Strategy point of view is required. Act as an escalation point of contact for EU BU teams on all Brand and Account Strategy topics relating to the relevant to customer Propose and then manage the SWB budgets for the relevant AKA Customer consistent with Account Marketing plans and Seasonal Brand priorities. Responsible for ensuring Content Creation approach of BAM team is inline with Europe Digital Content Team and and Europe BU Brand Team’s guidelines. Collaborate with EU Consumer  Experience/Branded Space team to ensure adidas Branded space hits adidas KPIs – SOS, Sightlines, Creative execution. Drive team to coordinate and collaborate with Cluster/Zone Brand teams to ensure Customer Activation Plans are complimentary with the seasonal Cluster/Zone Brand Activation plans. Responsible for continually reviewing the Account Marketing Activation plan for improved future performance and initiatives. Actively creates connections across Europe Omnichannel team to promote coordination in  planning and execution.

 

Personnel:

To staff most suitable persons in direct report positions To set personal objectives, targets, guidelines and assess all reports To develop the functional and social skills of direct reports on and off the job To manage all reports as an integrated team by setting team objectives, targets and guidelines To ensure smooth cooperation of all direct reports as one team, internally and externally 

 

Key Relationships:

Customer  – Marketing, Retail and Multichannel Teams – up to and including VP level. Europe  BUs Sale Senior Director – Europe Finance Europe MOPs Cluster Brand VPs/Zone Brand leads

 

Knowledge, Skills and Abilities:

Understand the European consumer retail environment including distribution points, share of buy, competitor ranges and pricing strategies. Working knowledge of WHS Retail activation and Digital activation in a Key Account environment. High professional maturity Highly collaborative with strong communication skills High influencing skills and ability to make fact based decisions Strong analytical skills Structured, organized and process orientated Strong business acumen, ability to assume a broader perspective (cross-markets/ global) Ability to work effectively within a team environment and under pressure Intermediate to advanced skills in MS Office Fluent in English

 

Requisite Education and Experience / Minimum Qualifications:

5 Years + experience working with European Key Accounts Degree in business administration with focus on Sales/ Marketing Business: minimum of 12 years Functional: minimum of 3 Years working with AKAs Leadership: minimum of 5 years in management Cross-functional experience, ideally with marketing/sales/finance/operations Industry: sporting goods/ retail/ consumer goods