2 openings: Director, Sprite, AR&UR and Director, Hydration, AR&UR.At The Coca-Cola Company, we are proud to be one of the world's most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference. We are seeking a Director, Frontline Marketing Category to lead and scale the category growth agenda across frontline markets. This role owns category strategy, performance outcomes, and system alignment, translating enterprise ambition into clear priorities and execution at scale. The ideal candidate brings category leadership, strong commercial acumen, and enterprise influence, with the ability to align senior stakeholders and bottlers around a shared growth agenda. What You'll Do for UsLead the category and portfolio strategy across frontline markets, shaping growth priorities, brand roles, and activation choices. Own category growth, profit, and share outcomes, influencing investment and prioritization decisions across brands and initiatives. Champion consumer and shopper led strategy, translating insights into scalable category actions. Partner closely with Brand, Commercial, RGM, Finance, Media, Franchise, and Bottler leaders to deliver omnichannel execution. Provide thought leadership through the synthesis of consumer, shopper, customer, and commercial insights. Guiding integrated marketing strategies across the full marketing mix, ensuring clarity, consistency, and ROI. Steward category governance, ways of working, and decision rights across markets. Lead and develop a high performing team, building strong category and marketing capability. Requirements & QualificationsBachelor's degree in Marketing, Business Administration, or related field; MBA strongly preferred. 10+ years of experience in brand, category, or integrated marketing leadership roles within FMCG / CPG. Proven experience leading category or brand strategy across multiple markets. Strong commercial, analytical, and storytelling capabilities. Demonstrated ability to influence senior stakeholders in complex, matrixed organizations. Track record of developing talent and leading teams. What We'll Do for YouEnterprise Impact: Lead category growth across multiple frontline markets. Iconic Brands: Shape the future of globally loved brands. Leadership Growth: Strengthen enterprise leadership and category mastery. Purpose Driven Work: Drive growth that refreshes the world and creates shared value. Skills:Social Media; Sustainability; Brand Strategy; User Experience (UX) Design; Experimentation; Design Thinking; Design; Audience Engagement; Influencer Marketing; Ideas Generator; Data Strategies; Creative Strategies; Revenue Growth Management; AI Concepts; Portfolio Strategies; Agile; System Economics; Omnichannel InteractionsAnnual Incentive Reference Value Percentage:30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.