Director, US Wealth Distribution, Miami, FL

Country: United States of America

It Starts Here:

Santander is a global leader and innovator in the financial services industry and is evolving from a high-impact brand into a technology-driven organization. Our people are at the heart of this journey and together, we are driving a customer-centric transformation that values bold thinking, innovation, and the courage to challenge what’s possible.  This is more than a strategic shift.  It’s a chance for driven professionals to grow, learn, and make a real difference.

If you are interested in exploring the possibilities We Want to Talk to You!

The Difference You Make:

The Commercial Sales Head will lead the revenue growth strategy, distribution execution, and advisor engagement for the broker-dealer’s High Net Worth (HNW) and International Wealth segment. This leader is responsible for driving new client acquisition, deepening existing relationships, and optimizing product penetration across advisory, brokerage, alternatives, lending, and cross-border wealth solutions. This role requires a deep understanding of U.S. wealth management regulations, including FINRA/SEC rules, Reg BI, AML/KYC, suitability standards, and cross-border requirements impacting international HNW clients. The position partners closely with Product, Compliance, Marketing, and Senior Leadership to execute commercial strategy across a multi-jurisdictional client base.

Strategic Leadership & Growth

Develop and execute the commercial sales strategy for the HNW and international wealth businesses.Drive growth in key product lines including managed portfolios, structured solutions, alternatives, lending solutions, and international investment products.Set advisor and regional sales targets, KPIs, and compensation levers to align with P&L objectives.Identify new business opportunities in global HNW markets (e.g., LATAM, EMEA, APAC, global families, expats).

Sales Management & Distribution Oversight

Lead and mentor a team of relationship managers, advisors, and sales specialists supporting domestic and international HNW clients.Partner with regional leadership and branch managers to drive penetration of HNW products and platforms.Oversee pipeline development, client segmentation strategy, and campaign execution.Conduct regular performance reviews and design targeted talent development plans.

Regulatory & Cross-Border Governance

Ensure all sales activity complies with FINRA, SEC, OFAC, KYC/AML, FATCA, CRS, Reg BI, and firm supervisory requirements.Oversee suitability and advisory fee discussions for HNW and complex products.Coordinate with Legal & Compliance to manage cross-border marketing restrictions and international client documentation.Serve as an escalation point for compliance matters involving international accounts, tax considerations, product eligibility, or client onboarding.

Product & Platform Strategy

Collaborate with Product & Investment teams to expand offerings in wealth advisory, alternatives, international fixed income, structured notes, and cash management.Support new product rollouts, pricing updates, and commercial positioning.Provide field feedback on product performance, client demand, competitive intelligence, and platform enhancements.

Client Engagement & Relationship Management

Partner directly with top HNW advisors and key client relationships on growth initiatives.Oversee strategies for global family offices, cross-border households, and UHNW prospects.Represent the HNW & International Wealth business at executive forums, client events, and regulatory discussions.

Risk Management & Controls

Collaborate with supervision and risk teams to ensure compliance alignment in sales practices.Review trends in suitability flags, trade surveillance escalations, and HNW risk indicators.Maintain strong governance around incentives, documentation, and client communication standards.

What You Bring:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Bachelor's Degree or equivalent work experience: - Required.

9+ Years Investment Service. - Required.9+ Years Sales management experience within the Financial Services Industry. - Required.

Very strong interpersonal communication skills, complemented by both excellent verbal and written communication.Strong relationship management and negotiation skills.Recruit, attract, and retain top-performing bankers, financial advisors, and advisory teams to drive market growth and performance.Demonstrated innovation, creativity and alternative thinking to develop new ideas.Exceptionally passionate and equally equipped with analytical skills.Strong detail orientation and highly organized.Motivated to achieve results through teamwork and collaboration.

Certifications:

Active FINRA Series 7, Series 24, and Series 66 licenses are required.

It Would Be Nice For You To Have:

Established work history or equivalent demonstrated through a combination of work experience, training, military service, or education.Experience in Microsoft Office products.

What Else You Need To Know:

The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (non-exempt), the annual range is based on a 40-hour work week. The exact compensation may vary based on skills, experience, training, licensure and certifications and location.

Base Pay Range:

Minimum:

$135,000.00 USD

Maximum:

$235,000.00 USD

 

We Value Your Impact:

Your contribution matters and it’s recognized.  You can expect a fair and competitive rewards package that reflects the impact you create and the value you deliver. We know rewards go beyond numbers.  Offering more than just a paycheck our benefits are designed to support you, your family and your well-being, now and into the future. Santander Benefits - 2026 Santander OnGoing/NH eGuide (foleon.com) 

Risk Culture:

We embrace a strong risk culture and all of our professionals at all levels are expected to take a proactive and responsible approach toward risk management.

 

EEO Statement:

At Santander, we value and respect differences in our workforce. We actively encourage everyone to apply. Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.

Working Conditions:

Frequent minimal physical effort such as sitting, standing and walking is required for this role. Depending on location, occasional moving and lifting light equipment and/or furniture may be required.

Employer Rights:

This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate your employment at any time for any reason.

What To Do Next:

If this sounds like a role you are interested in, then please apply.

We are committed to providing an inclusive and accessible application process for all candidates. If you require any assistance or accommodation due to a disability or any other reason, please contact us at TAOps@santander.us to discuss your needs.