ROLE SUMMARY

Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other – you can prevent sickness and disease. This is at the heart of what drive us every day and it brings us great #Joy. This role will be accountable to shape and drive the strategy for providing protection against Lyme disease in the US.

Lyme disease is a systemic infection caused by Borrelia burgdorferi bacteria transmitted to humans by the bite of infected Ixodes ticks. It is considered the most common vector-borne illness in the Northern Hemisphere. Early symptoms of Lyme disease (such as a gradually expanding erythematous rash called erythema migrans or other nonspecific symptoms like fatigue, fever, headache, mild stiff neck, muscle and joint pains) are often overlooked or misinterpreted. Left untreated, the disease can disseminate and cause more serious chronic complications affecting the skin, joints (arthritis), heart (carditis) or nervous system. Preventive measures for Lyme disease are limited by their effectiveness and compliance (e.g., insect repellent, removing ticks promptly and reducing tick habitat) and no vaccine is currently available. The medical need for vaccination against Lyme disease is steadily increasing as the geographic footprint of the disease widens.

LB6V (formerly known as VLA-15) is currently undergoing Phase 3 development for the prevention of Lyme Disease in individuals 5 years of age and older. With expected FDA approval in 1H 2027, ​a US marketing team for LB6V is being formed to advance key pre-launch workstreams.

Reporting to the Senior Director, US Lyme Brand Lead, the US Lyme Organized Customer Lead will play a pivotal strategic and tactical leadership role, working in close collaboration with the Account Management team to successfully launch LBV6 and drive uptake within large, organized customers by delivering solutions that help these customers prioritize Lyme disease education and optimize Lyme vaccine implementation and operationalization to their patients and members in high-incidence areas. This colleague must be able to apply a thorough understanding of private and public health systems, and payer segments to align business priorities that can help improve Lyme disease education, along with awareness and intention to prevent Lyme through immunization in eligible adult and pediatric populations.

This role is a unique opportunity todemonstratestrong cross-functional leadership, as well as launch excellence and US marketing business acumen, driven by strong understanding of functional areas of expertise andinterdependencies.

RESPONSIBILITIES

Lead organized customer channel strategies for Lyme and mobilize organization to support launch and pull-through plans; articulating business opportunity, resource allocations and continuously generating insights/learnings to drive brand performance.Evolve brand access launch strategy and enhance value proposition based on market dynamics and business priorities, including prioritization of Lyme in an increasingly crowded vaccine space for pediatric and adult patients.Own the development and delivery of access and organized customer channel specific resources that are aligned to brand strategy; buildtimely, robust metrics plans to adjust execution as necessary to achieve launch goals.Lead efforts to develop innovative and integrated digital omni-channel strategies and resources to effectively drive brand preference and operationalization throughout the organized customers.Provide leadership to Account Management Team to support prioritization and operationalization of Lyme education and Lyme prevention modalities, including vaccination (pending regulatory approval), in health systems within Pfizer’s vaccine portfolio.Collaborate closely with the Lyme HCP, Retail, and Consumer Teams to ensure delivery of a unified brand strategy and messaging while coordinating cross-brand Account Team deliverablesEnsure maximal coverage across allpayersat launch (CMS, Commercial, Medicaid/VFC); Lead cost and coverage resourcing and messaging for allcustomer-facing colleagues, and mitigation of any access specific challenges in coordination with US Market Access.Provide brand marketing leadership to internal portfolio Channel Strategies, Market Shaping, Public/HIT, and Market Access Teams to support portfolio strategies, messages and solutions developed, including HIT solutions and quality measures.Partner with Contracting Strategy Team to shape contract strategy and pull through, aligned to overall brandobjectiveswithin channels.Lead the Account Management brand strategy for Sales Force meetings including planning, execution, branded and unbranded training, and follow-up engagement.Lead Organized Customer/Access business planning deliverables,i.e., operating plan, tactical plan, leadership reports/presentations.

BASIC QUALIFICATIONS

Bachelor's and 8+ years of experience, OR Master's and 7+ years of experience, OR PhD/PharmD and 5+ years of experienceBachelor's degree required; MBA or other advanced degree preferredPrior launch experience in the US is highly preferredStrong understanding of US payer and vaccine reimbursement landscapeProven track record in developing, executing and measuring complex marketing programs that drive performanceStrong project management skills, ability to manage timelines and dependenciesAbility to understand customer needs, extract key insights, and translate these into meaningful strategies and in-market resultsDemonstrated initiative, strong problem solving, decision making and leadership skillsAbility to navigate internal organization/processesDemonstrated matrix leadership and ability to foster a culture of collaboration and teamworkStrong communicationskills, ability to mobilize cross-functional partnersBias towards action, with a sense of urgency to deliver high quality plans and tactics that deliver the desired customer actionsComfort with ambiguity, and complex “white space” environmentsEntrepreneurial and innovative – exploring novel approaches to solving problems with strong focus on measuring effectiveness of different marketing programs to define future directionTrack record of highly successful partnerships with external agenciesExperience and fluency representing opportunities and brand plans to senior leadershipAn absolute commitment to adherence to all applicable compliance rules and regulationsDemonstrated ability to effectively work on multiple tasks with a strong sense of urgency and enthusiasm while prioritizing and meeting team goals

PREFERRED QUALIFICATIONS

Experience in marketing to organized customers is strongly preferredStrong business acumen

 
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
 

PHYSICAL/MENTAL REQUIREMENTS

Prolonged periods of sitting at a desk and working on a computer Occasional travel may be required (e.g., for conferences and off-site meetings) In-person attendance is expected for high-impact strategic meetings, workshops, or planning sessions; particularly those led or facilitated by the DirectorAbility to analyze and synthesize complex information to drive strategic decision-making 

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

Travel may include attendance at conferences.  May need to assist/respond to Senior Leadership requests and questions off hours. 

Work Location Assignment: On Premise

LAST DAY TO APPLY: 02/12/2026

The annual base salary for this position ranges from $176,600.00 to $282,900.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

Relocation assistance may be available based on business needs and/or eligibility.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations.  These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure.  Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act.  Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government.  If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status.  Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA.  Pfizer is an E-Verify employer.  This position requires permanent work authorization in the United States.

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