Company description Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com. Overview We’re seeking a strategic, hands‑on Director of Technology for Marketing Operations to lead the architecture, integration, and optimization of marketing technology stack. In this role, you will bridge marketing strategy and technical execution—driving CRM initiatives, building proof‑of‑concepts, and enabling scalable campaigns through platforms like Adobe Experience Cloud, Salesforce Marketing Cloud (SFMC), and Braze. You’ll partner closely with CRM leadership to shape our roadmap, measure success, and deliver seamless, data‑driven experiences. Responsibilities Solution Architecture & Integration Design and maintain a robust, flexible marketing technology ecosystem that supports email, web, mobile, social, and event channels. Lead integrations between CRM, automation, analytics, and third‑party tools (e.g., data warehouses, CDPs, ad networks). Govern API strategies and middleware (e.g., webhooks, ETL) to ensure real‑time data flow and system reliability. CRM Strategy & Management Own the end‑to‑end CRM roadmap: data modeling, segmentation, lead scoring, lifecycle campaigns, and reporting. Partner with Sales Ops and Data teams to align marketing and sales systems, processes, and SLAs. Ensure data hygiene, compliance (e.g., GDPR, CAN‑SPAM), and privacy best practices across all campaigns. Proof‑of‑Concepts & Innovation Rapidly prototype and demonstrate new integrations, features, or workflows to validate technical feasibility and business value. Evaluate emerging Martech vendors and present POCs to leadership with clear success criteria and ROI analysis. Platform Expertise & Optimization Deep expertise in Adobe Experience Cloud (Campaign, Journey Optimizer, Target, Analytics), Salesforce Marketing Cloud, and Braze. Define and enforce best practices for campaign setup, automation rules, template development, and testing. Monitor platform health, performance, and usage metrics; drive continuous improvement and cost optimization. Cross‑Functional Collaboration & Leadership Serve as the primary technical liaison between Marketing, IT, Data, and external agencies/vendors. Mentor and grow a team of marketing operations engineers and specialists. Build and deliver executive‑level presentations, roadmaps, and program updates. Qualifications • Bachelor’s degree in Computer Science, Engineering, Information Systems, Marketing Technology, or related field. MBA or advanced degree a plus. • 8+ years of progressive experience in marketing technology, with 3+ years in a leadership or director‑level role. • Proven CRM expertise—hands‑on with SFMC (Email Studio, Journey Builder), Adobe Campaign/Journey Optimizer, and Braze. • Strong solution‑architecture background, including API design, middleware/platform selection, and data modeling. • Demonstrated success creating POCs: rapid prototyping, proof testing, and stakeholder buy‑in. • Exceptional presentation skills and comfort speaking to senior leadership. • Excellent project management skills—ability to juggle multiple initiatives, priorities, and deadlines. • Strong analytical mindset, metrics‑driven decision making, and experience with SQL or other query languages. • Familiarity with compliance requirements (GDPR, CCPA, CAN‑SPAM) and data privacy best practices. Preferred Skills & Attributes • Experience with additional Martech tools (e.g., Marketo, HubSpot, Iterable, Amplitude). • Hands‑on coding/scripting ability (JavaScript, Node.js, Python). • Knowledge of CDPs and BI platforms. • Certification in Adobe,Braze or Salesforce Marketing Cloud products. • Proven track record of leading distributed/remote teams. Additional information The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: $132,715 to $181,600. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/15/25.