Reporting to the Head of Bioprocessing Marketing, the Director, Strategic Marketing partners with product management, marketing communications, and sales to drive the growth of the Ecolab Bioprocessing business, including Purolite resins. This person will develop and oversee the execution of short- and long-term strategies to accelerate growth. The role is responsible for commanding a deep understanding of market dynamics, the competitive landscape, customer drivers, and the necessary tactics to grow our global share in chromatography resin with industry-leading pharmaceutical manufacturers.
The Director, Strategic Marketing leads initiatives across cross-functional teams including Product Management, Marketing Communications, Field Applications, Customer Applications, Regulatory, Quality, Training and Sales teams to drive the strategic marketing vision for the bioprocessing business.
What You Will Do:
With input from Purolite resin Product Management (PM), translate product strategy into a global campaign strategy that supports the achievement of business objectives.
Develop and refine global marketing campaigns on an annual and as needed basis; partner with Marketing Communications to translate marketing strategy into MarCom campaign strategy.
In partnership with PM and Market & Competitive Intelligence (M&CI), monitor industry drivers/trends, competitive positioning, and messaging to inform campaign strategy, including developing reactive campaigns as needed.
Together with MarCom, develop strategies to communicate our company and business-level value propositions and messaging (e.g., manufacturing efficiencies, business continuity, sustainability) to key customer personas (e.g., procurement, PD, MSAT, regulatory, and executives).
Develop and refine segment strategy for prioritized bioprocessing segments; develop and refine positioning, targeting, and value proposition/messaging creation for the segments.
Together with PM and M&CI, identify new growth opportunities by evaluating new/emerging markets and segments that have the potential to accelerate the uptake of Purolite resins.
Develop cohesive strategy, review business cases/financial analyses, and enable reporting and tracking to the success of new growth initiatives.
Ensure all Purolite Resin and Ecolab compliance requirements are fulfilled, including branding, legal, regulatory, and compliance.
Serve as lead for more junior teammates, providing guidance on best practices and navigating the business.
Communicate effectively with teammates, leadership, stakeholders, and customers by being attentive, responsive, proactive, and sensitive to competing demands.
Position Details:
This is a hybrid role with a preference for the candidate to be based out of the King of Prussia, PA area
25% travel required
Minimum Qualifications:
Bachelor's degree in Marketing or Science (chemistry or biology)
8 years of marketing experience
5 years of experience in the Pharmaceutical industry, with specific knowledge/experience in biologics drug manufacturing
Background in building and implementing a marketing strategy on a global scale
Demonstrated initiative and ability to work independently and handle multiple tasks
Effective oral and written communication skills, good attention to detail, and well-developed leadership qualities
Strong executive presence and track record of engaging with cross-functional leaders to drive complex initiatives
Preferred Qualifications:
MBA
Chromatography resin market and technical expertise
Business strategy development experience
Strong Financial acumen
Annual or Hourly Compensation Range
The base salary range for this position is $141,900.00 - $212,900.00. This position is eligible for annual bonus and long-term incentives based on performance, per plan terms. Many factors are taken into consideration when determining compensation, such as experience, education, training, geography, etc. We comply with all minimum wage and overtime laws.Benefits
Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families. Click here to see our benefits.
If you are viewing this posting on a site other than our Ecolab Career website, view our benefits at jobs.ecolab.com/working-here.
Potential Customer Requirements Notice
To meet customer requirements and comply with local or state regulations, applicants for certain customer-facing roles may need to:
- Undergo additional background screens and/or drug/alcohol testing for customer credentialing.
- Be fully vaccinated for COVID-19, including a booster if eligible, unless a religious or medical accommodation is requested by the applicant and approved by Ecolab.
Americans with Disabilities Act (ADA)
Ecolab will provide reasonable accommodation (such as a qualified sign language interpreter or other personal assistance) with our application process upon request as required to comply with applicable laws. If you have a disability and require accommodation assistance in this application process, please visit the Recruiting Support link in the footer of each page of our career website.
Our Commitment to Diversity and Inclusion
At Ecolab, we believe the best teams are diverse and inclusive, and we are on a journey to create a workplace where every associate can grow and achieve their best. We are committed to fair and equal treatment of associates and applicants. We recruit, hire, promote, transfer and provide opportunities for advancement on the basis of individual qualifications and job performance. In all matters affecting employment, compensation, benefits, working conditions, and opportunities for advancement, we will not discriminate against any associate or applicant for employment because of race, religion, color, creed, national origin, citizenship status, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, disability, or status as a covered veteran.
In addition, we are committed to furthering the principles of Equal Employment Opportunity (EEO) through Affirmative Action (AA). Our goal is to fully utilize minority, female, disabled and covered veteran individuals at all levels of the workforce. Ecolab is a place where you can grow your career, own your future and impact what matters.
We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.