**Description:** The Opportunity The Director of Sales Ramp Strategy & Performance Optimization – ASPAC is responsible for driving commercial success for both new hotels (openings and conversions) and a portfolio of under-performing existing hotels across the Asia Pacific region. This leader oversees sales activation, commercial ramp strategy, and data-driven performance improvement plans tailored to the extremely diverse and nuanced ASPAC markets. This role requires deep commercial strategy expertise, strong sales leadership, and a data-led approach that supports property-level execution. The director will partner closely with regional commercial leaders, above-property teams, O&C, Hyatt Sales Force, and hotel-level stakeholders to ensure strong market entry for new hotels and accelerate commercial recovery for challenged assets. Who We Are At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleague’s become family. Since 1957, our colleagues and our guests have been at the heart of our business and helped Hyatt become one of the best, and fastest growing hospitality brands in the world. Our transformative growth and the addition of new hotels, brands and business lines can open the door for exciting career and growth opportunities to our colleagues. As we continue to grow, we never lose sight of what’s most important: People. We turn trips into journeys, encounters into experiences and jobs into careers. Why Now? This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate change makers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception. How We Care for Our People What sets us apart is our purpose—to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We’re proud to have earned a place on Fortune’s prestigious 100 Best Companies to Work For® list for the last ten years. This recognition is a testament to the tremendous way our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy and respect, and making sure everyone feels like they belong. We’re proud to offer exceptional corporate benefits which include: · Annual allotment of free hotel stays at Hyatt hotels globally · Flexible work schedule and location · Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center · A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption · Paid Time Off, Medical, Dental, Vision, 401K with company match Our Commitment to Diversity, Equity, and Inclusion Our success is underpinned by our diverse, equitable and inclusive culture and we are committed to diversity across the board—from who we hire and develop, organizations we support, and who we buy from and work with. Being part of Hyatt means always having space to be you. Our global teams are a mosaic of cultures, ethnicities, genders, ages, abilities and identities. We constantly strive to reflect the world we care for with teams that achieve and grow together. To learn more about our commitments to DE&I, please visit the Why Hyatt section of the Hyatt career page. Who You Are As our ideal candidate, you understand the power and purpose of our culture of care, and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect and Wellbeing. You enjoy working with others, are results driven and are looking for a variety of opportunities to develop personally and professionally. The Role The Director, Sales Ramp Strategy & Performance Optimization is responsible for shaping, leading, and executing the sales strategy for all pre-opening and transitioning hotels within the ASPAC region. The role also leads sales-focused performance optimization efforts for challenged assets—including “watch list” hotels with pending performance test hurdles, assets under owner pressure, and hotels underperforming core sales and commercial KPIs. You will leverage a unified commercial ramp strategy framework that integrates sales, revenue, and marketing to ensure each hotel launches with the optimal segmentation, pricing, customer acquisition, and B2B/B2C sales approach. Critical to this role is a deep understanding of the ASPAC region’s diverse commercial environments, cultural norms, customer buying patterns, and owner expectations. Key responsibilities include: Sales Leadership & Regional Strategy Execution · Localize and execute the global commercial ramp strategy with a focus on sales readiness, B2B/B2C acquisition, segmentation strategy, key account penetration, and commercial activation for new openings and conversions. · Ensure all ramp sales strategies reflect regional nuances such as local buyer behavior, source market dynamics, cultural norms, language differences, and competitive conditions. · Prioritize hotels based on commercial risk, owner expectations, and opening timelines to maximize regional impact. · Serve as the senior regional sales lead for all ramp and performance-related activity, ensuring sales teams are prepared, resourced, and aligned prior to launch and through the ramp period. Stakeholder & Owner Engagement · Serve as strategic sales advisor to owners, operators, GMs, and Directors of Sales throughout pre-opening, ramp, and performance optimization. · Partner closely with regional Commercial Services leadership, RMCC, Sales, and O&C to create integrated commercial strategies. · Ensure that sales readiness milestones—including account deployment, RFP strategy, segmentation plans, and local market penetration—are aligned with broader ramp project plans. · Influence and support owner and operator expectations on sales performance, market positioning, and commercial accountability. Performance Optimization, Insights & Continuous Improvement · Lead data-led analysis to identify performance gaps in sales contribution, segmentation mix, account penetration, channel strategy, and competitive performance. · Partner with the Ramp Insights & Reporting teams to analyze key sales KPIs including account production, RGI performance, B2B channel contribution, and market share trends. · Develop tailored “sales glide paths to success” for challenged assets, with actionable recommendations. · Monitor ongoing results, evaluate plan effectiveness, and adjust strategies to drive measurable improvement. · Share regional learnings and best practices across global and cross-regional teams. Travel · Up to 30-35%, depending on hotel openings, owner meetings, and regional coordination needs. **Qualifications:** · 8-10 years of progressive hospitality sales leadership, ideally across multiple regions · Experience driving successful sales strategy for new hotel openings, conversions, or brand transitions · Proven ability to elevate commercial performance through strategic and tactical sales interventions. · Strong command of hotel sales disciplines, including B2B/B2C acquisition, corporate sales, RFP season strategy, MICE, revenue collaboration, and account deployment. · Deep understanding of regional buyer behavior, cultural and commercial nuances, and how to adapt sales strategy to local markets. · Strong owner and stakeholder engagement experience, with the ability to influence at senior levels. · Data-informed decision-maker with strong commercial acumen and execution capability. · Exceptional communication and relationship-building skills. · Bachelor’s degree in Business, Sales, Revenue Management, Hospitality, or related field. · English fluency required; Mandarin strongly preferred; additional Asian languages a plus. · Strong network with regional corporate accounts, TMCs, and MICE segments. The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary. **Primary Location:** CN-91-Hong Kong **Organization:** Regional Office - ASPAC **Job Level:** Full-time **Job:** Sales **Req ID:** HON006535 Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.