The Coca-Cola Company is a global leader in beverages, enjoyed by millions around the world. In the Andina Region, we partner with leading bottlers to accelerate commercial excellence, strengthen competitiveness, and expand the total beverage category through consumer back strategy, disciplined execution, and portfolio value creation. As the RGM Director for Colombia, you will co-lead **the end-to-end Revenue Growth Management agenda with the bottler** , acting as a **strategic arm to the Country GM** . You will design and execute consumer back RGM strategies-pricing, OBPPC, value-to-market, and promo effectiveness-tailored by **channel, shopper segment, and region** , aimed at recruiting consumers, capturing new consumption occasions, strengthening competitiveness, and expanding category value. The role requires strong analytical skills, deep market insight capabilities, and a robust understanding of SKU-level **economics** to maximize revenue, mix, and profitability. You will work closely with Finance, S&I, Marketing, Franchise and Commercial Capabilities teams to ensure the System executes RGM plans with discipline, consistency, and agility. **What You'll Do for Us** **RGM Strategy & System CoLeadership** + Co-led with the bottler a unified, insight back RGM strategy aligned with revenue pools, pricing, mix, promo ROI, and channel priorities. + Ensure full alignment with KO, bottler, Franchise Leadership, and the Country GM. **OBPPC Architecture & Portfolio Strategy** + Design and optimize OBPPC across channels and categories to maximize consumer recruitment, incidence, transaction growth, and competitive position. + Define pack roles, price ladders, assortment strategies, and innovation alignment. **Insights Driven Strategy** + Integrate consumer, shopper, customer, and competitive insights to guide pricing, OBPPC, and promo strategies. + Understand elasticity, channel economics, macro/microtrends, and occasion-based consumption patterns to define growth opportunities. **Financial Partnership & Value Chain Ownership** + Partner with Finance to analyze SKU-level value chain economics: COGS, mix, promo leakages, price realization, and margin pools. + Run simulations and scenario planning to guide pricing and promo guardrails. **Capability Elevation** + Partner with Commercial Capabilities to evolve frontline and customer team capabilities (e.g., TTC, promotional guidelines, picture of success, sell-in/out playbooks). + Ensure RGM adoption across functions and customer-facing teams. **Performance Management** + Deploy RGM tools (simulation, optimization, cockpit, ROI tracking) to analyze performance and drive agile course correction. + Lead feedback loops to refine and improve RGM plans continuously. **KPIs & Success Metrics** + NSR growth and price/mix realization + Gross Margin and OI expansion + Market share gains by channel/region + OBPPC penetration and architecture health + Promo ROI and trade terms effectiveness + Capability adoption across commercial teams **Requirements & Qualifications** + Bachelor's degree in Business, Economics, Engineering, Finance; _MBA preferred_ . + **10+ years' experience** in RGM or commercial strategy (pricing, segmentation, channel strategy, portfolio management). + Strong analytical and influencing skills; experience leading in KO-Bottler environments. + High proficiency in insights-to-action frameworks, financial modeling, and advanced analytics. + Bilingual in Spanish/English. **What We Can Do For You** + **Iconic & Innovative Brand** s: In our portfolio of over 250 products, we offer a variety of widely known & popular brands including Coca-Cola, Simply, Fairlife & Topo Chico. + **Exposure to World Class Leaders** : Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights. **Skills:** Leadership; Media Planning; Promotional Strategies; Price Management; Key Performance Indicators (KPI); Marketing Campaigns; Category Management; Integrated Marketing; Sales Analysis; Competitor Analysis; Marketing Strategies; Product Roadmapping; User Experience Analysis; Microsoft Office; Search Engine Optimization (SEO); Communication; People Management; Digital Marketing; Search Engine Marketing (SEM); Brand Management; Teamwork; Finance Strategy; Financial Forecasting Annual Incentive Reference Value Percentage:30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.