IQVIA Digital powers omnichannel healthcare marketing through authenticated, privacy‑enhanced data, advanced analytics, and cloud‑native technology. As the Director of Product Management for Media OS Activation and Endemic Advertising, you will drive the strategy, roadmap, and execution of IQVIA’s Endemic HCP advertising product to support the business, including ownership of the Endemic Publisher Network, which spans elite national healthcare publishers to small, specialized medical sites.
You will oversee all platform deployments that enable endemic activation, manage integrations across DSPs, SSPs, ad servers, email platforms, and identity providers, and lead a team responsible for delivering scalable, compliant, high‑performance advertising capabilities. This role requires deep domain expertise in advertising technology, email advertising, programmatic activation, DSP/SSP operations, publisher network management, and data‑driven targeting.
Key Responsibilities
Endemic HCP Advertising Leadership
Support in the development of overall strategy, performance, and growth of IQVIA’s Endemic HCP advertising business.Define and evolve endemic‑specific product offerings, activation workflows, and value propositions.Ensure compliant, high‑quality, identity‑driven activation across endemic channels.Endemic Publisher Network Management
Manage and expand IQVIA’s Endemic Publisher Network across:Elite national health publishersMid‑tier medical information hubsSpecialty, long‑tail clinical sitesOversee publisher onboarding, deal structures, inventory requirements, integrations, and data/identity workflows.Collaborate with sales and customer support to maintain supply quality, compliance, transparency, and yield performance.Platform Deployments & Tech Stack Ownership
Lead platform deployments for Media OS and endemic activation, including:Ad‑server integrationsSSP onboarding and configurationDSP integration, targeting, and delivery pathwaysEmail platform integrations (ESP, data pipelines, segmentation logic)Identity resolution, event tracking, and activation data flowsEnsure deployment readiness, scalability, and successful adoption across clients and internal teams.Ad‑Tech & Martech Expertise (DSP/SSP/Email)
Define product requirements for:DSP buying operations (bidding, pacing, optimization, campaign setup)SSP supply operations (inventory management, deal IDs, PMP execution, reporting)Own end‑to‑end activation workflows across programmatic and email channels.Product Strategy & Roadmap
Build and execute the roadmap for Media OS activation and endemic capabilities.Prioritize features based on business value, technical feasibility, revenue impact, and client needs.Partner with data science, engineering, and commercial teams to support omnichannel optimization and measurement.Cross‑Functional Execution
Collaborate across engineering, operations, publisher relations, GTM, and client services to deliver high‑quality product releases.Support commercial organizations with messaging, positioning, pricing, and sales enablement for endemic offerings.Product Delivery & Predictability
Create the strategy required for Product Managers and Products Owners to write user stories, functional requirements, and acceptance criteria.Maintain a prioritized backlog aligned with broader business and platform goals.Drive structured product discovery to validate concepts, reduce risk, and improve engineering throughput.Integrations & Ecosystem Management
Oversee integration lifecycles for DSPs, SSPs, ESPs, identity partners, analytics providers, and measurement platforms.Ensure seamless operation across ad‑tech systems via testing, QA, release coordination, and ongoing support.Operational Health
Partner with platform operations and engineering teams to:Triage incidentsMonitor activation and delivery successImprove reliability, performance, and data integrityFeed operational insights back into roadmap prioritization.Internal Enablement & Thought Leadership
Provide documentation, training, internal demos, and cross‑functional alignment sessions.Champion best practices in ad‑tech, endemic media, privacy, identity, and omnichannel activation.Required Qualifications
Bachelor’s degree in technical, quantitative, or related discipline, or equivalent experience.8+ years of product management experience, ideally in Adtech, MarTech, or digital media.2-4+ years of proven leadership experience managing PMs/POs.Strong expertise in:DSP/SSP operationsProgrammatic advertisingEmail advertising technologiesData onboarding and audience activationAd‑server integrations, tracking, and measurementPublisher marketplace dynamicsExperience with SaaS platforms, complex integrations, and third‑party vendor management.Deep analytical and technical orientation with understanding of data pipelines and event flows.Strong communication, collaboration, and stakeholder‑management skills.Proficiency in Agile methodologies.Preferred Qualifications
Experience in healthcare, life sciences, or other regulated industries.Knowledge of HIPAA, consent‑based targeting, and privacy‑first data governance.Data Science background preferred#IQVIADIGITAL
IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com
IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. https://jobs.iqvia.com/eoe
IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.
The potential base pay range for this role, when annualized, is $114,400.00 - $319,000.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.