Are you passionate about transforming customer journeys through technology and data? As the Director, MarTech Capabilities – Journey Enablement & Orchestration, you’ll lead the development and optimization of Humana’s marketing technology ecosystem to deliver personalized, timely, and seamless member experiences.
You’ll be at the forefront of journey orchestration—connecting strategy, platforms, and data to help members feel supported every step of the way. This role blends strategic leadership, technical expertise, and operational excellence to elevate how Humana engages with members across their health journeys.
As a key leader in Humana’s Marketing Technology and Operations organization, you will drive the enablement of omnichannel journeys that support member engagement, retention, and satisfaction.
Capability Leadership & Team Management
Lead a team of product managers and owners focused on journey orchestration and channel capabilities (email, print, telephonic)
Champion the dual-hat model—ensuring team members act as both product managers and embedded practitioners within agile pods
Foster a culture of innovation, accountability, and cross-functional collaboration
Drive performance and development across the team, aligning capability growth with enterprise goals
Journey Strategy, Roadmap Ownership & Platform Enablement
Own the vision, roadmap, and governance for journey orchestration and channel capabilities—ensuring alignment with Marketing’s goals and customer experience strategy
Serve as the strategic business owner of the MarTech stack, translating business needs into scalable, future-ready solutions
Lead the migration and sunset of legacy platforms, ensuring smooth transitions and minimal disruption to business operations
Drive ongoing platform improvements, including feature enhancements, performance optimization, and user enablement
Guide platform architecture decisions and capability development in partnership with IT, technical platform, product, and enterprise architecture teams
Embedded Support, AI Enablement & Best Practices
Manage a team that acts as hands-on experts within marketing pods—providing real-time guidance on omnichannel journey builds, platform capabilities, and campaign feasibility, including how to leverage embedded AI agents for orchestration, personalization, and decisioning
Establish and promote best practices for journey design, personalization, and compliance across digital and offline channels, incorporating AI/ML-driven segmentation, content selection, and timing optimization
Ensure consistent use of tools, standards, and AI-enabled features to accelerate campaign execution, improve member experience quality, and enable scalable, intelligent journey automation
Partner with data science, platform, and engineering teams to evaluate and operationalize AI/ML models and agents that enhance targeting, relevance, and responsiveness across the member journey.
Cross-Functional & Vendor Collaboration
Partner cross-functionally with marketing, IT, experience transformation, data science, and external vendors to ensure cohesive delivery and platform optimization
Collaborate with procurement to evaluate new technologies, guide buy versus build decisions and ensure vendor performance and SLA adherence
Measurement, Governance & Innovation
Establish performance metrics and reporting frameworks to measure journey effectiveness, member impact, and ROI
Ensure platform governance and compliance with enterprise data standards and regulatory requirements
Stay ahead of MarTech trends, championing innovation and continuous improvement across tools, processes, and practices
Your leadership will enable Humana to deliver smarter, more connected experiences—helping members feel seen, understood, and supported throughout their health journey.
Use your skills to make an impact
Required Qualifications:
Bachelor’s Degree in Marketing, Information Systems, Business, or related field, or relevant work experience
8+ years of experience in marketing technology, customer journey design, or digital transformation
Proven success leading cross-functional teams and managing complex MarTech platforms
Experience with platforms such as Salesforce Marketing Cloud or Adobe Experience Platform
Experience collaborating with data science, engineering, and marketing stakeholders to integrate personalization and orchestration capabilities
Deep understanding of journey orchestration, personalization, and data-driven marketing
Familiarity with agile product development and scaled agile frameworks
Strong strategic thinking, technical acumen, and stakeholder management skills
Preferred Qualifications:
Master’s Degree or certification in MarTech, CX, or digital strategy
Experience in a regulated industry (e.g., healthcare, insurance, financial services)
Experience in agile marketing operations or scaled MarTech implementations
Background in customer experience, lifecycle marketing, or CRM strategy
Experience modernizing legacy systems and managing platform transitions
Experience managing vendor relationships, contracts, and technology investments
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 09-25-2025About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.